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Bupa launches its first dental insurance product

Bupa has announced the launch of its first dental insurance product.


Bupa is introducing a consumer dental insurance product for the first time, in response to high demand from customers.  

Dental Cover 10 and 20 from Bupa allow customers to choose whichever dentist they want to visit. Dental Cover 10 offers customers a full refund for NHS treatment* and market-leading oral cancer cover up to £15,000 per person per year**.  

Dental Cover 20 allows customers with a privately registered dentist to claim up to £150 a year of dental insurance  for routine treatment such as check-ups, dental x-rays and scale and polish. For more expensive, non-cosmetic treatment such as fillings, root canals, extractions, crowns, bridgework and dentures, customers can claim up 75% of each bill, with up to £700 paid back per year. Cover also includes emergency dental treatment and treatment for dental injury***.

With no underwriting or pre-enrolment checks required****, set-up is quick and easy for the customer.

Previously Bupa dental cover was only available to individual customers as an option with the healthcare group’s adaptable health insurance product, Bupa By You.

Sue Moore, Marketing and Customer Development Director, Bupa Health & Wellbeing said: “Having listened to our customers, we have designed a product which gives people extensive cover when they visit the dentist, whether NHS or private. We know that our customers will value the peace of mind that this gives them.”

To obtain a quote, consumers can call 0800 600 500 or visit


Notes to editors
* NHS bands 1, 2 or 3
** Waiting periods apply. 6 months for Oral Cancer cover.
*** Waiting periods apply. 4 months for dental treatment (excluding routine and emergency dental  treatment)
**** Excludes pre-existing conditions

Bupa Dental Plan is provided by Bupa Insurance Limited. Registered in England and Wales No. 3956433. Bupa Insurance Service Limited. Registered in England and Wales No. 3829851. Authorised and regulated by the Financial Services Authority. Registered office: Bupa House, 15-19 Bloomsbury Way, London, WC1A 2BA.

About Bupa:
Bupa’s purpose is to help people live longer, healthier, happier lives. 

A leading international healthcare group, Bupa offers personal and company health insurance and dental plans, runs care homes for older people and hospitals and provides workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare. 

With no shareholders, Bupa is able to invest profits to provide more and better healthcare. It is committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.

Employing nearly 52,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America. 

For more information, visit

PR Contact:
Sarah Andrews
Freud Communications
55 Newman Street
+44(0) 20 3003 6587


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