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Dusit Hotels and Resorts Urges Visitors to Return to Thailand


Bangkok, Thailand – 2 December 2011: Dusit International launched a compelling media campaign to encourage visitors to return to Thailand. “Re-emerged, Renewed, Return” features a stunning and emotive image of the lotus flower.

The lotus flower grows in muddy water and rises above the surface to bloom with remarkable beauty. At night the flower closes and sinks underwater, at dawn it rises and opens again. Untouched by the impurity, the lotus symbolizes the purity of heart and mind. The lotus flower represents long life, health, honor and good luck.
The campaign reflects on the symbolism of the Lotus as the rebirth of Thailand and the tourism sector, post Floods, and will be featured in a traditional and on line media campaign primarily within Asia.

To drive occupancy, as the country emerges from the post flood period, Dusit Thailand is welcoming guests back with a Food and Beverage credit valued at 50% of the room rates. The month-long campaign offers guests 50 percent Food and Beverage credit based on the Dusit Best Available Rates at all participating Dusit, Princess and D2 brands in Thailand (except Phuket). The promotion will run until December 30, 2011 inclusive.
Participating Dusit properties are: Dusit Thani Hotels & Resorts (Bangkok, Hua Hin, Pattaya, and Chiang Rai), Dusit Princess Hotels & Resorts (Srinakarin in Bangkok, Korat and Chiang Mai), and dusitD2 hotels & resorts (chiang mai and pattaya).


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