The Weather Channel App for Windows Offers Innovative New Design, More Engaging Consumer Experience
Redesigned app to provide quicker response, stunning imagery, larger interactive maps and more
The Weather Channel® (TWC), with launch partner Infiniti, today announced an all-new redesign of its popular desktop application, offering consumers a striking new way to discover and interact with the weather and news most relevant to them. The Weather Channel App for Windows offers an innovative, simplified interface to tell the weather story and its impact on consumers’ daily lives through a more engaging experience for consumers. The completely new look offers enhanced features while still delivering the most reliable, timely weather forecasts and information.
“We must continue to improve this leading content app on the Internet by listening to consumer feedback and delivering the best information to help people plan and enjoy their activities every day,” said Scott Jensen, vice president of digital products and applications, at The Weather Channel. “In our increasingly interactive and social world, we know weather information needs to be visual, accurate and there when you need it.”
The Weather Channel App for Windows puts consumers one click away from customized, timely weather information and critical severe weather alerts. Features include:
- Beautiful weather-triggered imagery for a deeper weather connection.
- An immersive weather forecast screen displays current conditions and hourly forecasts.
- Completely redesigned look with a more elegant and simplified user interface.
- Larger, easier-to-read interactive radar maps with additional layers so consumers can display more information related to radar, clouds, UV index, rainfall and more.
- Offers lifestyle integration to see how weather affects everyday activities, including pollen, beauty, and cold and flu forecasts.
- Access to TWC’s WeatherReady tips and information to help keep you and your family safe before, during and after severe weather.
- Compatible with a mouse or touch interface, it’s device-friendly for desktops, laptops and netbooks.
- Enhanced video experience including updated news, weather forecasts and featured content from TWC on television.
The Weather Channel is the leading desktop weather application. With more than 13 million monthly unique users, it is the number one content application on the Internet, and the fifth most popular application overall, according to Nielsen. The Weather Channel brand continues to offer the most popular sources for weather information on their respective platforms, including desktop, television, online, mobile and tablets.
The Weather Channel has been a desktop leader since the early days of the consumer application business by focusing on placing the best content at the fingertips of the consumer. The Weather Channel continues to redefine the desktop experience with The Weather Channel App for Windows, which was inspired by the design of the new The Weather Channel App for iPad.
As the launch partner for The Weather Channel App for Windows, Infiniti will promote its Limited Engagement Winter Event with a 100 percent share of voice across the app through the end of the year.
The Weather Channel App for Windows is available at no charge from www.weather.com/winapp.
About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smart phones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.
Infiniti offers a full-line of luxury performance automobiles, including the G Coupe, Sedan and Convertible, Infiniti M sedan, EX and FX crossovers, and the QX full-size SUV. More information about Infiniti and its Total Ownership Experience® can be found at http://www.infinitiusa.com/.
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