XBox 360 and Movistar unveil the future of entertainment in Xbox Live through Imagenio and Kinect
Madrid - The president of Microsoft® Ibérica, María Garaña, and the president of Telefónica España, Luis Miguel Gilpérez, have showcased a new revolutionary form of entertainment today at Telefónica’s Flagship Store in Madrid. Users of Xbox 360® can access 12 TV channels from their consoles delivering the best cinema, music and sports content. Customers can enter the service by using precise voice and gesture control through Kinect. In this way, Movistar Imagenio helps Xbox 360®broaden its concept of a games console to embrace a complete home entertainment solution.
After revolutionizing videogames through its innovative body and voice recognition feature, Kinect now intends to change the way we enjoy our favorite entertainment options. With the Movistar Imagenio application (starting with a promotion for all Xbox LIVE Gold users*), users can access their favorite content without needing to use remote controls.
In order to access Imagenio, customers simply need to have an Xbox 360®, an active account on Microsoft’s online platform, Xbox LIVE,and a downloadable application from the Xbox 360® internet platform.
Thanks to Imagenio, over a million Spanish households already enjoy the best channels and a wide range of Spanish and international movies. Xbox LIVE users can now watch spectacular images of extreme skiing, Champions League matches or top tennis tournaments and much more, as well as enjoy the most advanced games console on the market, all in one device.
’Movistar Imagenio is a great partner for us in terms of revolutionizing home entertainment, and we hope to go far down this route over a long time,’ stated María Garaña, the president of Microsoft Ibérica. ’Thanks toKinect, the day has come when we can control entertainment simply and intuitively through voice and gesture commands and enjoy all this on a single device: the Xbox 360.’
Moreover, Luis Miguel Gilpérez stated that ’through this innovative initiative, we move our Television service into a brand new scenario, as part of a pioneering project that combines pay TV with one of the global leaders in digital entertainment. This means our broadband customers can enjoy the best content together with an exceptional use experience through theirXbox 360, positioning Telefónica as the leader of the television of the future.’
The Movistar Imagenio channels that will be available on Xbox LIVE are as follows:
- Eurosport 2
- Xtreme Sports
- Marca TV
- La 1 de RTVE
- Canal 24h de RTVE
- MTV España
- Canal Promocional
Thanks to the latest Xbox LIVE update,Xbox 360® will become a new console that delivers an unprecedented entertainment experience. This update includes anew user interface design, voice control via Kinect and the first series of new entertainment applications. For gamers, movie lovers, music devotees and sports fans alike, Xbox LIVE provides the best entertainment free of charge from the start of December through to January 31 via Movistar Imagenio.
*Imagenio will be available free of charge during the first 3 months of service for all Xbox LIVE Gold users. Thereafter an additional subscription will be required.
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