Flexinvest Bank introduced the new corporate style and logo, designed to support its successful development and to meet the most up-to-date trends of marketing communications of the banking sector.
The new logo emphasizes the flexibility of the bank and represents the infinity symbol, a stylized percentage sign. The logo is designed in combination of light- and dark-green. Besides that the technical platform of the bank was significantly improved and the structure of the bank’s website was completely changed to center around the banks brand-related services.
The integration of the new corporate style is now completed and the interior and exterior of the bank’s central office have already been renovated. All products are issued under the new “Flexbank” trademark. The registration process of the new brand was started by the bank back in October.
This rebranding was conducted as a part of the bank’s new strategy for launching the new products – the credit card “FlexComfort”, which is an excellent alternative to a cash loan, the deposits at new attractive interests and mortgages.
Thanks to the new introductions it is now possible to apply for a credit card or mortgage without leaving the house, just by filling in the online form on www.flexbank.ru.
Bank’s President Marina Mishuris said: “The work of our bank is based on the experience of the leading international financial institutions and aims to respond promptly and flexibly to the changing needs of its customers. We made the decision to conduct rebranding as a part of our new advertising strategy, which represents our new financial products and services, follows them on the market and emphasizes their individuality. We are confident that our clients will like our new company style and modern office”.
About the Bank:
Trademark “Flexbank” belongs to Public Corporation “Flexinvest Bank”. Flexinvest is a universal commercial bank which solely belongs to Aurora Russia Limited investment fund (UK). Today it is a dynamic, high-tech universal bank focused on providing a full range of financial products and services for individuals. Currently the Bank offers credit cards, deposits and mortgage services. Flexinvest bank (Banking license number 3089, dated 29.09.2008) is a part of the Russian Deposit Insurance System, a member of the international payment system MasterCard and a member of the United Card Services system (UCS).
- Contact Information
- Marina Mishuris
- Chairman of the Management board
- Contact via E-mail
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