Hearst Magazines To Launch Two New YouTube Channels As Part Of YouTube’s New Original Channels Initiative
New Channels Harness the Power of Iconic Magazine Brands to Create Unmatched Engagement in Automotive and Fashion and Beauty Programming
NEW YORK – Hearst Magazines today announced that it is bringing two new channels to YouTube as part of YouTube’s new original channels initiative. The programming is being created in conjunction with the experts from Car and Driver, Road & Track, and Popular Mechanics for the Automotive channel and Cosmopolitan, Harper’s Bazaar, Marie Claire, Seventeen, and Realbeauty.com for the Fashion and Beauty channel. Both channels will launch in 2012.
“This new relationship with YouTube provides a great opportunity for us to expose our brands in video form to an exponentially larger audience,” said John Loughlin, executive vice president and general manager of Hearst Magazines. “We’ve been creating hundreds of hours of content each year, which will be included as part of these channels and allows us to achieve larger scale, better monetization and the potential to launch new brands out of this exciting platform.”
Hearst has a wealth of production capabilities, including a state-of-the-art, digital video studio and production facility; a stake in Mark Burnett Productions; and deep relationships with other best-in-class production companies. The company’s award-winning in-house video team has produced a library of over 12,000 videos across its brands and nearly 200 hours of monthly video programming that is used on the company’s websites and tablet applications. Hearst will develop original content specifically for this platform, as well as use some of its existing video.
Car and Driver Television: Driven to Extremes will feature programming that includes automotive-related competitions, car makeovers and a show that mixes the week’s biggest car news with a dose of humor.
The shows on Fashion & Beauty: Style on Location will focus on global street style, the best in beauty and an irreverent look at the latest fashion headlines.
About Hearst Magazines
Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation’s largest diversified communications companies. With its acquisition of Lagardère SCA’s 100 titles in 14 countries outside of France, Hearst Magazines now publishes more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines is the largest publisher of monthly magazines in the U.S. (ABC 2011) and reaches 87 million adults (Spring 2011 MRI). Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines’ digital strategy, has more than 28 websites and 14 mobile sites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com. Hearst Magazines has published more than 100 applications and digital editions for the iPad, iPhone and iPod Touch, as well as the Droid platform. In addition, the company includes iCrossing, a global digital marketing agency.
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