The Snugg Smashes 5000 Fan Barrier on Facebook
In September The Snugg embarked upon a social media drive to establish a platform upon which to launch new products. Their pincer-like strategy saw both Facebook and Twitter become the targets of a highly targeted fan acquisition...
In September The Snugg, an international, best-selling retailer of gadgets, gizmos and iPad 2 cases embarked upon a social media drive to establish a platform upon which to launch new products. Their pincer-like strategy saw both Facebook and Twitter become the targets of a highly targeted fan acquisition campaign where a combination of promotional giveaways, paid advertising and simple employee – fan interaction were used to attract social media users to their cause.
Last week saw The Snugg crash through the 5000 fan mark on Facebook having also recruited over 1000 additional followers on the Snugg Twitter page. With a captive audience of this magnitude, The Snugg hopes to build brand loyalty that will help support the penetration of their recently released Kindle Fire cases.
More recently, The Snugg launched their ‘Big October Competition’ on the Snugg Facebook Page, instigated by John King and Jack Barmby that saw fan recruitment increase 39% in the last week with over 1,000 people actively talking about the brand every day.
John King, who planned the competition, says that:
“Social Media is about engagement, going for the hard-sell is hardly social and so we took a different approach, we began with interesting technology updates on the technology and mobile industry and then went on to give our fans a taste of what we do. What better way to spread the word about our fantastic tablet cases, than to give some away and have our fans tell everyone about them? They say that when something good happens to someone, they’ll tell two or three people; on our group they’re telling over 5,000”
What he says seems to ring true, with a fifth of their audience actively talking about the Snugg brand, they are in an enviable position. Jack Barmby, who is involved with interacting with fans and driving engagement, states that:
“People want to feel like they’re part of something and that what they say counts, we give them the opportunity to give us feedback on our products and services and we listen, and discuss it with them. It does more than just get us fans, it helps us to effectively assess where the ‘bar’ is so that we can continue to deliver great products that meet our customer’s needs”
With Facebook’s addition of polls and even greater application potential with the introduction of ‘Timeline’, understanding what consumers really want has become easier than ever for those that know how to capture their interest.
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TheSnugg has been offering its customers the opportunity to safeguard their technological assets with stylish, quality cases since their formation in 2010. Based in Bolton, the company operates internationally across Europe, Australia, New Zealand, China and the US, becoming a best-seller in five territories.
For further information contact:
- Contact Information
- Richard Mercer
- Managing Director
- Breakthru Media Ltd
- (44) (0) 7926560093
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