Debenhams launches hosiery to suit all skin tones
Debenhams has announced the launch of a ’invisible’ skin tone hosiery range.
Debenhams has launched a range of ’invisible’ skin tone hosiery available in different shades for women with fair, medium and dark skin - a first for the high street.
The nude range is available in sizes small, medium and large and colours available include olive, bronze and coffee along with fairer skin tones such as beige and honey.
Debenhams hosiery buyer, Joanna Townsend said: "Nude hosiery is one of fashion’s best kept secrets.
"It’s a woman’s weapon to fight the onset of winter, when wearing black opaque tights is just too depressing on a golden autumn’s day.
“Producing product in nude colours should never take a one-size-fits-all approach, and we are confident that these tights will appeal to women of all ethnicities and ages.”
Until now, olive, Indian, mixed race and black women were forgotten when it came to skin tone tights.
Traditional ’natural’ or ’nude’ tights made darker skin colours appear too light, and distorted the natural look of the legs when worn by women.
Joanna Townsend continued: "Our research identified a huge gap in the market for natural hosiery for darker skin tones.
"We had a fantastic reaction to a range of nude bras in varying skin tones earlier this year, so to offer these customers hosiery too was a no brainer.
“Our range is designed to be invisible when worn, no matter what your skin colour.”
The range goes is on sale in Debenhams stores and online at www.debenhams.com now.
Debenhams is the second largest department store chain in the UK with a strong presence in key product categories including womens clothing, men’s clothing, childrenswear, furniture and health and beauty. Debenhams operates 167 stores in the UK and Republic of Ireland. Debenhams also has 61 international franchise stores in 24 countries and six Magasin stores in Denmark.
Designers at Debenhams include Preen, Jonathan Saunders, Jonathan Kelsey, Roksanda Ilincic, Ted Baker, Jeff Banks, Jasper Conran, Erickson Beamon, FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald, Melissa Odabash, Jane Packer, Pearce Fionda, Janet Reger, John Rocha, Lisa Stickley, Eric Van Peterson and Matthew Williamson.
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