New Website Extends Shade Sail Market to Germany and Austria
Shade Sails are the fastest growing shade solution in the European market. French Vie Ltd have now entered the German speaking market to promote their shade sail products with a new website sonnensegeldirekt.com
(September 22, 2011) Shade Sails are the fastest growing shade solution in the European market. French Vie Ltd have now entered the German speaking market (Germany and Austria) to promote their shade sail products (sonnensegel in German) with a new website sonnensegeldirekt.com. This new site was created specifically for the German speaking market to provide shade solutions to the region.
The goal of the company is to spread their new and stylish shade solution to the European market by slowly expanding to different countries within mainland Europe. The first website that was launched in Europe was voilesdombrage.net and was aimed at the French market. Voile d’ombrage is the French word for shade sail and has proved to be very popular with the style conscious French customers. The French site has performed extremely well with a 50% growth in sales each year since launch.
The second website was created specifically for the Portuguese market – a region with a high degree of sunshine and a pressing need for outdoor shade. This site was toldosvelas.com - toldos being the Portuguese word for an awning and vela being the word for a sail. Interestingly, as the product is relatively new in this market a single Portuguese phrase has not yet emerged to describe it and customers search for a variety of different terms.
The latest site is dedicated to the German speaking market and initial signs are that the product will achieve rapid growth in this region as well. The company is developing additional websites to cater the needs of the different countries in Europe and future sites will cover Spain, Italy and the Netherlands.
Way back in Egyptian times, the use of fabric or large pieces of cloth to provide shade from the sun have been recorded. It is said that the Romans also used this kind of shades to cover the coliseum in Rome. However, the sail cloth in those times was quite heavy and inflexible but still provided the needed shade. It was the Australians that invented a new shade cloth fabric that was lighter and more flexible compared to the previous kind of shade cloth, while still providing the same high degree protection from the sun’s harmful UV rays.
This new innovation has become available on the market in the 1990s and it began to find acceptance in various homes as an alternative to pergolas, parasols and gazebos. The most significant benefit of these new shade sail is are that they allow the shade to “breathe”. This means that it allows warm air from under the shade to be released and not stay underneath. This makes the shade sail cooler compared to other types of shade.
About the company:
French Vie Ltd is well known for promoting and selling innovative and stylish shade solutions particularly to the European market. Shade sails were invented in Australia and they became popular instantly. They have been gradually growing market share across other regions of the world. Introduced to the European market 5 years ago, the product is seeing rapid growth in demand and French Vie Ltd has been creating websites and distribution channels that will allow the new products to be sold and supplied to these new markets.
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