EMC Teams Up with Adobe to Deliver Editing and Storage Technologies
Global Leader in Scale-Out NAS Joins Digital Design and Editing Solutions Leader to Provide Open, Scalable Media Workflow Solutions
Amsterdam, The Netherland
Today at IBC 2011, EMC Corporation announced a collaboration with Adobe Systems Incorporated to deliver the Adobe® Creative Suite®5.5 Production Premium video production software with EMC Isilon scale-out NAS storage capabilities. As rich-media file sizes continue to dramatically increase and deadlines shorten, broadcast companies are demanding an integrated solution to help decrease time-to-market and reduce media production costs. Adobe and EMC bring collaborative editing software and high-capacity, scalable storage technologies that deliver flexibility and choice to media and broadcast customers.
EMC Isilon, the leading scale-out NAS storage solution, offers a scalable and simple-to-manage shared storage resource for every stage of the media workflow lifecycle. The EMC Isilon X-series is ideally configured to work with Adobe Premiere® Pro CS5.5 video editing software, and Adobe After Effects® CS5.5 software, the industry leading solution for creating sophisticated motion graphics and cinematic visual effects.
Adobe Premiere Pro CS5.5 enables users to edit video files in their native formats, eliminating time spent on converting files, and delivers unprecedented levels of open collaboration within design teams. EMC Isilon connects directly to Adobe Creative Suite 5.5 Production Premium and provides an open storage platform for Adobe users, combining editing, near-line and deep-archive capabilities in one system. The collaboration between EMC and Adobe enables customers to purchase editing and storage technologies individually, to address growing data concerns and during- and post-production editing needs independently of each other.
“We are pleased to offer our customers a flexible, scalable, and comprehensive solution of video editing and best-in-class enterprise storage technologies that seamlessly bridge the gap between broadcast and enterprise IT,” said Roger Frey, senior director of alliances and solutions marketing, EMC Isilon. “Isilon scale-out NAS enables users to quickly access the right files, and enjoy a new level of engagement with their data and real-time collaboration. Our work with Adobe provides choice and flexibility to our mutual customers, helping them reduce costs and grow revenues by reducing their time to market.”
“Video editing and special effects creation are some of the most data-driven and complex processes in the fast-paced broadcast industry,” said Simon Williams, head of strategic development, professional video team at Adobe. “Adobe Premiere Pro and After Effects deliver unmatched flexibility in creating motion graphics, video effects, and real-time playback for video editing and reviews. EMC’s leading scale-out NAS offerings for media and broadcast companies makes them a solid partner in enabling our customers to improve productivity and efficiency in cross platform editing workflows.”
IBC is a leading international conference that attracts the top minds of the electronic entertainment industry. Please visit the EMC Isilon booth #7.H10 daily between 2 p.m. - 4 p.m. to watch an Adobe demo artist demonstrate Adobe Premiere Pro on Isilon, and learn how the combined technologies can address evolving workflows needs.
Isilon, a division of EMC, is the global leader in scale-out NAS. We deliver powerful yet simple solutions for enterprises that want to manage their data, not their storage. Isilon’s products are simple to install, manage and scale, at any size. And, unlike traditional enterprise storage, Isilon stays simple no matter how much storage is added, how much performance is required or how business needs change in the future. We’re challenging enterprises to think differently about their storage, because when they do, they’ll recognize there’s a better, simpler way. Learn what we mean at http://www.isilon.com.
EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com.
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