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QVC Selects Elemental to Extend Home Shopping in Europe


International expansion continues for Elemental with new deployments at QVC and product demonstrations at IBC 2011

Portland, Ore.– – Elemental Technologies, the leading provider of video processing solutions that enable multi-screen content delivery, today announced that QVC Italy (QVC Italia) and QVC in the UK are using Elemental™ Live to expedite video delivery of live television broadcasts to online platforms. QVC is the latest in a growing base of Elemental customers in Europe supported out of the company’s new offices in the United Kingdom.

The Elemental Live video processing system provides content producers and distributors with video and audio encoding for adaptive streaming to new media platforms. Elemental Live empowers QVC broadcast operators to instantly create individual product clips from live broadcast for web delivery. This extends the life cycle of product promotions and provides a seamless home shopping experience for customers regardless of viewing platform.

“QVC is the world’s largest multimedia retailer with 24/7 multi-platform operations and it’s critical we bring our content online immediately after live broadcast,” explained Mattias Brĺhammar, vice president, TV operations, QVC Italia. “Elemental encoding offers the stability, scalability and performance required to instantly archive round-the-clock programming and extend our offerings to customers across a wide array of web-based platforms.”

“QVC UK launched a new iPhone app early in 2011. Customer appetite for the app exceeded all expectations and the next phase of development will deliver live streaming to the app,” said Edward Hailstone of QVC UK. “Streaming technologies are constantly evolving and we wanted a flexible and extensible solution. Elemental Live was chosen as it will allow us to deliver multiple channels to multiple devices in a robust and cost-effective manner.”

“It’s an honor to work with QVC as they look to monetize existing content across platforms untethered from a specific telecast,” said John Nemeth, Elemental director, EMEA. “We look forward to empowering QVC and their customers with additional new media applications across QVC’s global operations.”

QVC broadcasts in five countries to more than 200 million households. All of QVC’s operations run 24 hours a day.

Elemental will exhibit its solutions for multi-screen video delivery at IBC, September 9-13, in Hall 7, Stand 7.H37 at the RAI Conference Center in Amsterdam. Register here for a free 5-day pass (Select Elemental, use passcode 16606). Attendees interested in scheduling a meeting with Elemental can contact the Elemental team.

About Elemental

Elemental Technologies is the leading provider of video processing solutions that enable multi-screen content delivery. The company’s award-winning products help content programmers, service providers and broadcasters bring video to any screen, at any time – all at once. Seven of the top ten media companies in the United States, including CBS, Disney and PBS, rely on unmatched solutions from Elemental. Founded in 2006, Elemental is headquartered in Portland, Oregon. To learn more, visit


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