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Ericsson delivers hosted personalized music portal to PTC in Poland


May 23, 2006

Ericsson (NASDAQ: ERICY) and Polska Telefonia Cyfrowa sp. z o.o. (PTC) have signed a managed services agreement for the delivery of Ericsson’s white label personalized music service. The service, branded Strefa Muzyki will deliver music from all major record labels as well as from numerous independent labels to over 9 million subscribers.

Strefa Muzyki is available at Era Omnix portal. The variety of content is a distinctive feature of the service: mono- and polyphonic ringtones, real tones, mobile handsets graphics and artist news, music videos and an immense selection of full-length tracks.

Strefa Muzyki was created in cooperation with Ericsson, making Ericsson responsible for the PTC music platform development, digital rights management, integration, hosting, content aggregation and content management.

Lars E. Svensson, president of Ericsson Poland says: “We are happy that we, hand-in-hand with PTC, are building a 3G services market, including music. Strefa Muzyki based on SDP Media is a user-friendly service and I believe it generate a lot of interest among subscribers. We are an active and respectful partner to PTC in incorporating new generation applications and services.”

Klaus Tebbe, Director of Strategy, Marketing and Sales at PTC says: “PTC aims to become a music operator, as music is common and universal to customers. Strefa Muzyki brings us closer to our target by creating unique services on the Polish market: Granie na Czekanie and mp3 Omnix.”

Ericsson’s personalized music service is live with more mobile operators than any other in the world.

The hosting solutions for enablers, content and applications are part of Ericsson’s industry leading managed services offering. Ericsson offers the operators mobile services, including world-class content, within five different categories - Music, TV & Video, Multiplayer Gaming, and Multimedia Subscriptions & Downloads.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

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Polska Telefonia Cyfrowa (PTC) is the leading Polish mobile telecommunication provider (the Era and Heyah networks) with over 10,2 million clients and 35% share of the total Polish mobile market. PTC operates services using both national GSM 900 and GSM 1800 licenses. In 2004 the Company has launched UMTS commercially. The Era GSM network covers 96.5% of the nation’s territory and 99.6% of its population. Since the company began commercial operations in 1996 under the brand Era GSM (now Era), it has become one of the top Polish companies.

About Ericsson’s Managed Services offering
Ericsson has the telecom industry’s most comprehensive managed services offerings, ranging from designing, building, operating and managing day-to-day operations of a customer’s network, to hosting service applications and enablers, as well as providing network coverage and capacity on demand. As the undisputed leader in managed services, Ericsson has officially announced more than 80 managed services contracts with operators worldwide since 2002. In all current managed services contracts, excluding hosting, Ericsson is managing networks that together serve over 60 million subscribers worldwide.


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