NDS Strengthens Commitment to China with Expansion of Shenzhen Facility
*NDS expands presence in Shenzhen to support the development of local solutions for its rapidly growing Chinese customer base
*Investment reaffirms NDS’ strategy of localising and customising its technologies for China
*Expansion forms part of NDS’ ongoing commitment to provide next-generation solutions for China’s digital pay-TV market
SHENZHEN, CHINA – – NDS today announced that it is strengthening its commitment to and presence in China with the expansion of its R&D, engineering and customer support capabilities with a new facility in Shenzhen. As part of the move, a new, larger office will focus on the development of advanced set-top box software, enhanced UIs and customised electronic programme guides (EPGs), innovative interactive solutions and end-to-end solutions tailored to meet the specific needs of the Chinese pay-TV market.
To support the government’s Next Generation Broadcasting (NGB) and three network convergence initiatives, the new Shenzhen facility will support development and integration projects dedicated to creating revenue-enhancing, services and applications such as customised interactive services, games and user interfaces, with a short time to market.
“NDS first started working in China in 1998 and it is an increasingly important market for us. With ongoing investment in our Shenzhen facility, we are able to increase development, work with local vendors and provide our Chinese customers with solutions that are tailored for the market. In the last two years we have doubled the number of NDS employees in China and we plan to continue substantial recruitment in the region in the coming year.” said Sue Taylor, Chairman, NDS China.
In addition to development for local markets, the NDS R&D facility in Shenzhen, in conjunction with the existing Asia Pacific R&D centres in Bangalore and Korea, plays a pivotal role in the development of NDS’ next-generation technologies for global customers.
“Our increased presence in China provides the opportunity for Chinese CE and STB manufacturers to work closely with NDS’ global integration teams, providing further opportunities for international export.” added Taylor.
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 80 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on 155 million active devices, and safeguarding pay-TV service revenues exceeding $50 billion. NDS middleware, including MediaHighway® which enables a host of advanced services for subscribers, has been deployed on 185 million devices. NDS DVR technology, centred around XTV™, leads the global industry with 41 million units deployed. (Deployment figures as of 30th June 2011).
Headquartered in the UK, with over 5000 employees, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, France, India, Israel, Korea, UK and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.
NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information.
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