Delia Associates Introduces Financing Plan for Marketing Efforts
Whitehouse, New Jersey–At a recent speaking engagement, Ed Delia, president of Delia Associates, a full-service advertising and marketing firm, announced the introduction of his firm’s new “Pay-As-You-Grow” program. This program enables local and regional marketers to finance their corporate identity and advertising efforts.
The program was developed in cooperation with several major banking institutions serving Central New Jersey and beyond, and will allow businesses to finance their branding and promotional efforts, in the same manner that they finance other corporate expenditures such as cars, copiers, computer hardware, and software.
“After all our years of guiding the marketing efforts of New Jersey businesses, you get to know a few people in the financial services area,” says Delia. “We sat down with a few of them to solve the common cash flow problem of small to mid-sized companies in need of branding and marketing services.”
Delia Associates is a second-generation, family-owned marketing firm that has distinguished itself over the last 40 years with several business-to-business and direct-to-consumer advertising awards. The full-service agency’s credits include landmark campaigns and major projects for regional companies like Garden Associates, Flemington Furs, Young & Perez, Burlew Plumbing & Heating, Foul Shot Doc, Epsen Fuller IMD, and JenTec Medical Engineering.
When asked about the cost of doing something meaningful in terms of market impact, Delia was encouraging to those with little means and big plans. “Given our resources and experience, we don’t need much of a budget to put a client at the forefront of their business category. We can develop a complete corporate identity package for $15,000; including logo, tag line, stationery package, brochure and informational web site. Or we can use that same amount of money to produce and place a series of lead-generating ads, once we’ve identified the right media mix.”
The real obstacle in many cases was cash flow. Delia comments, "A number of local businesses would approach us during the course of the year with very pressing needs to take their corporate image and marketing effort to the next level. The obvious barrier was price. With Pay-As-You-Grow, we can now deliver a very high-level marketing image at a much more affordable monthly rate, starting at $300 per month.
According to industry sources, a program like this has been a long time coming. As Delia indicated, “People finance everything from cars to boats to backyard pools. Most of those expenditures lose their value very quickly. Our Pay-As-You-Grow program gives companies a chance to finance something that adds value to their businesses and generates revenue almost immediately.”
A full-service advertising and marketing firm, Delia Associates is a second-generation, family-owned and operated business which was founded in 1964. The firm focuses on strategic marketing and brand development, employing a proprietary brand development system that takes clients through a detailed process resulting in the creation of a unique brand identity.
Delia Associates has directly contributed to the success and growth of a wide variety of clients, from large international corporations to local businesses. The agency has fostered client growth and expanded sales opportunities through the development and implementation of highly successful branding campaigns. Delia Associates is known for its creativity and ingenuity, receiving numerous professional awards and industry commendations. Ed Delia frequently speaks to business owners and organization members on the topics of branding, competitive difference, and technology-driven marketing.
To find out more about the “Pay-As-You-Grow” program introduced by Delia Associates, visit: www.delianet.com/payasyougrow, or call 908-534-9044.
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- Trish Hamer
- Account Coordinator
- Delia Associates
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