Doublemint® Gum is on the Search for NASCAR Driver Kyle Busch’s Twin!
Fans Can Enter for the Chance to Win Exclusive NASCAR Experience with Busch at Chicagoland Speedway at www.DoublemintTwin.com
CHICAGO — Doublemint® will double NASCAR fans’ fun this summer with a search to find No. 18 Doublemint Camry driver Kyle Busch’s twin. One lucky fan who most resembles Busch will win the opportunity to meet with him during a special experience at the September 18 Chicagoland Speedway Sprint Cup race.
“It doesn’t get any better than pairing one of America’s most iconic chewing gums with one of the sport’s most recognizable drivers and race teams,” said Victor Mehren, a senior marketing director at the Wrigley Co. “What better way to celebrate our partnership with No. 18 Doublemint Camry driver Kyle Busch while also bringing a unique and fun experience to NASCAR fans than through a search for Kyle’s twin?”
Fans can take a shot at doubling their fun this summer at www.DoublemintTwin.com by uploading their photo that they believe best resembles Doublemint driver Kyle Busch. Entries to the contest will be accepted now through August 31, and the winner will be announced online later this summer or fall. Eligible entries will be judged solely by closest resemblance to Kyle.
In addition to a trip to the September 18 Chicagoland Speedway Sprint Cup race, the winner and a guest will have the chance to spend time with Busch, get a behind-the-scenes tour of his hauler and car, and watch the race firsthand from the pit.
“I’ve watched the Doublemint twins for years and am excited to see who my own personal twin will be,” said Kyle Busch, driver of the No. 18 Doublemint Camry. “This is a unique opportunity to not only share the NASCAR experience with a fan, but with one who looks like me!”
Busch will appear in the No. 18 Doublemint Camry at three races during the 2011 NASCAR season including Darlington (occurred on May 7), Bristol (August 27) and Chicago (September 18).
Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. The company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands - Wrigley’s Spearmint, Juicy Fruit, and Altoids - have heritages stretching back more than a century. Other well-loved brands include Doublemint, Life Savers, Skittles, Big Red, Winterfresh, Extra, Starburst, Orbit, Airwaves, P.K., Cool Air and 5 Wrigley is headquartered in Chicago, IL and operates as a subsidiary of Mars, Incorporated, based in McLean, VA. Mars is a $30-billion, family-owned company that produces some of the world’s leading confectionery, food and pet-care products and has growing beverage and health & nutrition businesses.
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