KLM Introduces "À La Carte Meals"
KLM Royal Dutch Airlines offers Economy Class passengers the option of ordering à la carte meals on intercontinental flights originating in Amsterdam. This is an additional service alongside KLM’s standard catering. Four different à la carte meals are available for a fee on flights from 14 September 2011.
Amstelveen - The à la carte menu includes Healthy Japanese, a light Japanese meal; Bella Italia, featuring popular Italian dishes; an Indonesian rice table, featuring various traditional dishes and an exclusive vegetarian meal. The meals are prepared with fresh and healthy ingredients, at prices ranging from EUR 12 to EUR 15. Passengers get to say what they want. They can choose the standard catering or one of the four gourmet meals from the à la carte menu.
“KLM ran a successful trial with à la carte catering over the past year on flights to eight destinations departing from Amsterdam,” said Erik Varwijk, KLM Managing Director. “This is a further response to growing customer demand for customised services, offering more choice and more options for customers in determining their own flight experience. The greater range of menu options follows the introduction of a broader range of seat comfort options and a wider variety of inflight entertainment. Passengers can choose from four gourmet meal options and can order them prior to the flight.”
Passengers can place their meal orders from 90 days up to 48 hours ahead of departure. KLM offers its à la carte meal service to Economy Class passengers on intercontinental flights departing from Amsterdam to almost all destinations with the exception of Toronto, San Francisco, Tel Aviv and Cairo. From next week, passengers booking a ticket online can place their order at the same time. Starting today, passengers who have already booked a ticket can place their meal orders via “Manage My Booking”.
KLM will also be launching a trial in World Business Class at the beginning of October. Passengers flying World Business Class on flights to Cape Town and Singapore will be offered a choice of five extra, specially created meals from the à la carte menu. Passengers can order these meals at no extra charge from 90 days up to 48 hours ahead of departure.
KLM Royal Dutch Airlines was founded in 1919, making it the world’s oldest airline operating under its original name. In 2004, Air France and KLM merged to form AIR FRANCE KLM. The merger produced the strongest European airline group based on two powerful brands names and hubs — Amsterdam Airport Schiphol and Paris Charles de Gaulle. The two airlines collaborate on three core activities while maintaining their own identities — passenger transport, cargo, transport, and aircraft maintenance.
In the Netherlands, KLM comprises the core of the KLM Group which further includes KLM cityhopper and transavia.com. KLM serves 131 destinations using a modern fleet of 163 aircraft and employs over 33,000 people around the world. KLM is a leader in the airline industry, which offers reliable operations and customer-oriented products resulting from its policy of enthusiasm and sustainable innovation.
KLM is a member of SkyTeam, an airline alliance offering a network of 921 destinations in more than 168 countries on six continents. The KLM network connects the Netherlands to every important economic region around the world and, as such, serves as a powerful driver for the Dutch economy.
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