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Okabashi picks application backed by Skype, Kelkoo founders to spread customer love


July 27th, 2011 - Okabashi, the largest manufacturer of sandals and flip flops in the USA, now uses ReferralCandy to power their online customer referral program. Looking for a way to help customers recommend their shoes to friends, Okabashi found a solution in the ReferralCandy web service. Within just a week of installing the application, Okabashi started to see an increase in online sales. ReferralCandy is now one of the top 10 external drivers of traffic to the Okabashi website and referred customers spend 13.2% more on average.

ReferralCandy is a customer referral web application that plugs seamlessly into a merchant’s existing e-commerce platform. After a purchase is completed, the buyer receives a coupon from the merchant with a discount that can be used at the online store. The buyer then shares this coupon with his friends to give them a time-limited opportunity to purchase the merchant’s products at a discount.

“It’s clear that Okabashi has found a formula for footwear that their customers are crazy about. We’re thrilled to be helping Okabashi’s customers share this love with their friends.” says Dinesh Raju, CEO of Anafore, the company behind the ReferralCandy application.

“ReferralCandy has become a priceless asset to the e-commerce strategy at Okabashi and serves as an efficient source of new customer traffic”, says Hadi Irvani, Director of E-Commerce at Okabashi. “We have been really impressed with the success and growth that we’ve experienced and ReferralCandy is the best solution combining both couponing and word of mouth marketing. Our customers love it. We love it.”

Learn more about the ReferralCandy application at

About Anafore Pte. Ltd. -
Founded in 2009, Anafore is the creator of ReferralCandy, an innovative web service that makes it easy for e-commerce merchants to carry out highly effective customer referral programs. The ReferralCandy application is available to online merchants as a plugin that can be installed on Volusion, Amazon Webstore, Shopify, Magento and other e-commerce platforms. Anafore’s investors include BAF Spectrum, whose Executive Director William Klippgen, is one of the co-founders of European shopping mega-portal Kelkoo (acquired by Yahoo!). The company is also backed by engineering co-founder of Skype Toivo Annus, and SPRING SEEDS Capital.

About Okabashi Brands, Inc. -
With all manufacturing based in Buford, GA, Okabashi has produced wellness-oriented casual footwear in the United States since 1984. All Okabashi footwear is designed with a massaging insole, superior arch support and ergonomic foot beds. For environmental wellness, Okabashi operates a clean manufacturing facility, which only produces 100% recyclable shoes.


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