iPANEMA Sandals Sales Soar At U.S. Trade Shows
iPANEMA, a fun, fashion forward, contemporary sandal and flip flop collection, comes to the U.S. with an established reputation as one of Brazil’s hottest brands. IPANEMA’s U.S. presence proves strong after achieving high sales at recent trade shows.
After years in the industry working with other notable footwear companies, John Linnehan, National Manager of Sales and Merchandising, experienced a dramatic increase in sales during this year’s Miami Swim and Lingerie trade show. The response to the iPANEMA collection was several times greater than even his highest pre-show estimates.
“I have never seen a response as strong as I’ve seen for iPANEMA’s launch in the U.S. Miami Swim was our first major trade show and our booth was constantly busy with happy and excited customers.”
iPANEMA’s success is attributed to both the distinct design as well as the company’s sustainability factor. The 2012 collection features florals, butterflies, metallic details, and the introduction of wedged styles. Unique qualities include wrapped prints that flow over the edges of the sandals and beautifully embellished uppers. Anatomical fits mold to the foot and a cushioned foot bed enhances comfort.
Another reason for iPANEMA’s success is the strong sustainability aspects of the brand, ensuring that the sandals are both ecologically and socially responsible. Each pair is made from at least 30% recycled material and is 100% recyclable.
Retail prices range from $18-$38 and iPANEMA is available for purchase in the U.S. at: Kitson, Angel, Flip Flop Shops (select locations),
iPANEMA is a fun, hip and colorful sandal and flip flop collection inspired by one of the most exotic and famous beaches in the world. Made for the fashion-conscious contemporary woman, the styling is constantly in touch with the latest trends. iPANEMA sandals and flip flops combine this fashion sense with many unique features that include surrounding prints wrapping around the footbed, anatomic soles offering increased comfort and fit, and enhanced uppers and straps. iPANEMA has long been one of Brazil’s hottest sandal brands and has seen huge success in recent years with brand launches throughout Europe, Asia and South America. Now launching in the U.S., American consumers will soon be able to experience iPANEMA’s unique designs, features and comfort, available only through select retailers.
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