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Feel good factor remains strong for online womenswear retailer


19th July 2011 -, independent web-based fashion business and retailer of women’s clothing including evening dresses, has announced record sales statistics for the first half of 2011.
• June 2011 sales soar to +21.46% on May 2011 (+401% on the year)
• May 2011 figures up +67% on April 2011 (+380% on the year)
• Appointment of Lyris as email partner
• Plans to further improve customer experience

Contrary to widespread reports of declining consumer confidence, has benefited from an average month on month sales surge of +37%, with May 2011 showing a sales jump of +67% compared to April 2011 (like for like, +380%) and June 2011 closing at +21.46% on May’s impressive figures (like for like, +401%).

Lauded for its extensive and regularly updated product offering of trend-driven value women’s clothing, prom dresses, maxi dresses, summer dresses, footwear and accessories; branded ‘Missguided Splash’ beauty line; editorial-feel web format lifestyle imagery; accessible tone of voice; intuitive navigation and keen use of social media platforms, has expanded rapidly since establishment in April 2009 to become a leader in the fast fashion sector. is committed to continuous innovation and providing a seamless online customer experience. As such, the brand has confirmed its intention to relaunch the website later this year, to further improve the customer journey. And next month, August 2011, will see the appointment of Lyris as the brand’s email partner.

Nitin Passi, founder and chief executive of comments:
“Despite broader economic challenges, thus far, 2011 has been an exceptional year for We offer fast fashion in an aspirational but accessible online environment and continually innovate to offer daily reasons to return to our website. Our ability to progress our product ranges cannot be rivalled on the high street and we attribute this unique approach to our ongoing success.”

For further information, images or comment from Chief Executive Nitin Passi please contact Judy Davis at Boudoir PR on: T: 0207 087 2843 / E:

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