Eucerin expands DermoPURIFYER range to fight acne-prone skin
As of July 2011, Eucerin will broaden the DermoPURIFYER range in several European and Asian countries. The clinically proven, patent-pending formula combats all four factors of acne-prone skin offering the solution for clear, beautiful skin.
Despite all the progress made in the field of medicine, acne still remains one of the greatest challenges in dermatology. Fortunately, as of July 2011 acne patients, doctors, and pharmacists will have an innovative skin care solution in the extended Eucerin DermoPURIFYER range to combat acne-prone skin. The series is ideal for use both as medical skincare for those suffering from acne-prone skin and adjunctive skin care for dermatological patients undergoing medical treatment. Following the expansion in Germany, the brand will broaden the range in additional countries in Europe, Asia, and Latin America.
The Goal of the Campaign
“Acne is one of the most often treated symptoms by dermatologists worldwide. More than 80 percent of all youths and 40 percent of all adult females and males are affected by the widest variety of these occurrences,” said Dr. Simone Presto, Medical Management Eucerin. Independent of age, background, and cause of their skin problems acne sufferers want nothing more than healthy looking skin. Nonetheless, many hesitate to consult their doctor or pharmacist. With the new campaign Eucerin would like to help them break through their inhibitions. “Acne-prone skin? Fight all 4 factors! Come in for a consultation!” The words of the campaign will help motivate acne sufferers to speak with their dermatologist about their problem.
Clear as Day: The Active Ingredient
Acne-prone skin comes in many varieties. That’s why there isn’t just one product that solves the problem for everyone. “The different symptoms of acne-prone skin require different active ingredients,” explains Stefanie Conzelmann from Eucerin Skin Research. The multi step system care from Eucerin DermoPURIFYER addresses all four factors that contribute to the development of the symptoms of acne-prone skin. As such, the line consists of 8 products which use active ingredient combinations containing lactic acid, l-carnitine, decandiol and licochalcone a.
With these active ingredients the products of Eucerin DermoPURIFYER create a foundation for the improvement of acne-prone skin and the healing of acne. Must haves to effectively combat acne symptoms are the cleanser, the moisturizer and the active night care. The active concentrate is an extra for those who want to intensify the effect of the products. Clinical studies show clear results: after 4 to 12 weeks of disciplined use of the appropriate Eucerin DermoPURIFYER products, the skin of the participants showed significant improvement of their acne symptoms. That means higher quality of life and more harmony - both outer and inner.
The extended Eucerin DermoPURIFYER Range consists of the following Products:
- Day Care NEW
- MED + SPF 30 NEW
- Night Care NEW
- Concentrate NEW
- Cover Stick
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