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Irvine BMW Is Proud To Confirm, BMW Showcased Its Integrated Safety Concept At The 2011 Enhanced Safety Of Vehicle Conference


BMW Has Been A Top Safety Pick By The Insurance Institute for Highway Safety

June 21, 2011 – Irvine, Calif.- Irvine BMW is proud to confirm, BMW Group showcased its Integrated Safety Concept at the Enhanced Safety of Vehicles Conference.

BMW had significant improvements in passive safety technologies such as the safety cell, seat belts, airbags and sensors that have lifted the safety performance of modern vehicles to a very high level.

“We believe safety is a top priority,” said Darren Richie, General Manager. “ BMW believes in going beyond BMW exterior and offering BMW features to keep drivers safe,” he said.

The BMW 5 Series is a benchmark in terms of safety. It embodies these achievements that have been recognized by independent organizations worldwide with the highest safety awards such as “Top Safety Pick” By The Insurance Institute for Highway Safety.

Irvine BMW’s helpful and knowledgeable staff, expert factory-trained technicians, state-of-the-art service department, comprehensive parts department and one of the nation’s largest selections of new, used and certified pre-owned BMWs have made Irvine BMW a landmark in Southern California’s automotive landscape. For more information about Irvine BMW, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at

Don’t forget to become a fan of Irvine BMW on Facebook (, and become a follower of Irvine BMW on Twitter (

As a proud member of the Shelly Automotive Group and one of the largest BMW centers on the West Coast, Irvine BMW has loyally served Orange County - including Lake Elsinore, Irvine, Laguna Niguel, El Toro, Foothill Ranch, Capistrano Beach, Dana Point, Lake Forest, Laguna Woods, East Irvine, Laguna Beach, Laguna Hills, Aliso Viejo, San Clemente, San Juan Capistrano, Silverado, Trabuco Canyon, Rancho Santa Margarita, Mission Viejo and Ladera Ranch - for nearly a decade.


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 2011 Enhanced Safety
 Integrated Safety BMW
 BMW Top Safety Pick IIHS
 BMW 5 Series Safety Car

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