Debenhams launches lightest ever bra
Debenhams has launched its lightest ever t-shirt bra, weighing in at just 48g, as the answer to the perfect everyday bra.
Debenhams head of lingerie buying and design, Sharon Webb commented: "Many women find that the search for a bra that fits, flatters, is comfortable and functional, is as hard as finding the right man.
“Our research showed that many traditional t-shirt bras were quite heavy due to their dense foam structure, which is required to give an invisible fit.”
Over 90% of women in wearer trials agreed that the bra felt like a second skin.
Back specialist Dr David W. Evans commented: "Since half of the population will at some point probably wear a bra, it is important that they will help more than they hinder.
“A properly fitted, well designed bra, made of light materials that do not restrict movement, is likely to help women stay active, which is the best way to recover from back pain.”
The light as air t-shirt bra has no bulk, and moulds to the body, feeling noticeably lighter than any other bra.
Debenhams Sharon Webb continued: "This is an everyday t-shirt bra, designed to be seam-free under clothes. It has bonded straps and bagged out wings for a luxury finish and added comfort.
“It’s a weight off our shoulders. We are confident that once women try this bra, they will never wear another t-shirt bra again - it really is unbelievably comfortable.”
Always looking for ways to make women feel more comfortable and confident, the team at Debenhams developed the bra to give a barely-there feel, whilst the light weight foam cup gives a smooth and round shape.
The light as air bra weighs 48g while other popular bra styles such as the regular t-shirt bra weigh 58g, a push up bra weighs in at 92g and a gel push up bra weighs around 235g.
Debenhams is a leading department stores group with a strong presence in key product categories including womenswear such as sunglasses, mens fashion, childrenswear, home and health and beauty.
Debenhams is the second largest department store chain in the UK.
Debenhams operates 161 stores in the UK and Republic of Ireland. Debenhams also has 61 international franchise stores in 24 countries and six Magasin stores in Denmark.
Designers at Debenhams include Preen, Jonathan Saunders, Jonathan Kelsey, Roksanda Ilincic, Ted Baker, Jeff Banks, Jasper Conran, Erickson Beamon, FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald, Melissa Odabash, Jane Packer, Pearce Fionda, Janet Reger, John Rocha, Lisa Stickley, Eric Van Peterson and Matthew Williamson.
PR Manager - Lingerie, Childrenswear and Home
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