Claritics Launches Limited Beta Program for the Claritics Social Intelligence™ Suite
Delivers real-time analysis to help app developers optimize reach, retention and revenue campaigns
Mountain View, CA – June 15, 2011 – Claritics, Inc. (www.claritics.com), a next-generation social analytics company, today launched the limited beta version of the Claritics Social Intelligence suite, a set of SaaS-based analytics applications that help marketers, app developers and game designers gain actionable insights from their social app data. The suite provides organizations with real-time access to critical social behavioral data and user demographics in order to help optimize acquisition, engagement and monetization campaigns on Facebook and other social media platforms.
For a limited time, beta testers can analyze app usage up to 100,000 Monthly Active Users (MAU) free of charge. Participation in the beta program is by invite only. To apply, visit http://claritics.com/login/.
Designed specifically for developers of social games and social commerce applications, the Claritics Social Intelligence suite helps developers improve app performance by conducting cohort analysis, multi-event engagement tracking, levels graduation analysis and more, all delivered through an easy-to-use visualization interface.
“We were thrilled with the early feedback we received from our private beta testers, and we are excited to open the Social Intelligence suite up to a broader audience,” said Raj Pai, founder and CEO of Claritics. “There’s a ton of really rich data available in social applications and networks that is currently untapped, and we harness that data to help app developers iterate on things like their monetization campaigns, virality features and advertising campaigns much faster, more effectively and more frequently.”
Most social analytics solutions do not offer the type of clear insights and actionability that Claritics delivers through its interactive dashboards and granular actionable reports. The Claritics Social Intelligence suite consists of the following applications:
• Social Commerce Analytics: Provides a rich set of pre-built social gaming and commerce analytics related to player engagement, virality, virtual products commerce and monetization. Key metrics tracked include DAU, MAU, Paying Player %, ARPU, ARPPU and more, in addition to more advanced metrics like K-Factors by Viral Message type, game levels and Invite Acceptance time lags. Developers can chart the information by date range, player demographics, game levels and virtual product SKUs by each app in their portfolio.
• Cohort Analysis: Allows product managers and game designers to segment their player base by custom defined cohorts and analyze their behavior and engagement related to levels movement, game sessions, viral activity and monetization—over a chosen period of time past their origin. Cohorts can be defined using first time origin, origination date intervals, and player demographics by default (more definition attributes can be added as needed).
• Multi-Event Analysis: Allows a deeper dive into sessions that feature a custom combination of gaming events (example: gaming sessions that feature a virtual product purchase, level up and viral invite all in the same session) during a chosen time period. Also provides further insights into players featured in such sessions, geo-origins, demographic distributions and total coins spend.
• Levels Graduation: Allows product managers to set start and end levels which need to be transitioned within a specified time period and analyze the activities of a set of users who have graduated through these levels in a chosen time interval. Specific insights gained include Top 10 virtual products purchased, real money spent, most popular events for this population, etc. This can help identify bottlenecks in game play and change the game mechanics to enable faster levels graduation across a wider player pool.
“Claritics has been an invaluable partner in helping us get the most from our social gaming analytics,” said Eric Pei, co-founder at Galatea Systems, a leading provider of social games on Facebook and one of Claritics’ private beta partners. “It lets us analyze lots of events within our games every day, helping us truly understand the dials and levers affecting our business.”
Said Raj Lalwani, CEO of Hallmark’s Social Calendar: “Claritics gives us real-time access to mission-critical data that helps improve our Reach, Retention and Revenue efforts significantly. We’ve been very impressed.”
Easily instrumented using REST-based APIs and a rich set of client libraries, the Claritics Social Intelligence suite requires very few IT resources to get started, and all app maintenance and upgrades are handled through the cloud. To apply for the beta program, app developers can visit www.claritics.com or email email@example.com.
Claritics is a social intelligence company that delivers rich analytics for immediate, actionable insights to help social commerce companies reach faster, smarter decisions. The company is the first solution of its kind to turn analytics into automated business processes that improve its customer’s reach, retention and revenue campaigns on the fly. Claritics’ cloud-based suite of social analytics applications track data from across multiple platforms in real-time to allow game developers, marketers and social commerce companies make immediate improvements to their businesses. Headquartered in Mountain View, California, Claritics is venture-capital backed and led by a seasoned management team with deep expertise in data analytics and marketing automation. For more information, visit www.claritics.com.
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