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Men seek ‘Boytox’ and surgery to save their jobs and to compete in jobs market


The Harley Medical Group Ireland has revealed a cosmetic surgery boom amongst FAMs (forty or fifty year old alpha males) reporting year-on-year increases as follows:

+ Boytox up 43%
+ Microdermabrasion 32%
+ Face lifts up 16%
+ Male Breast Reduction 28%
+ Blepharoplasty up 26%
+ Chin lifts up 38%

The recession may have had an unexpected consequence for men, particularly those over 40, according to The Harley Medical Group who are today reporting a more than 300% increase in the past 10 years in the number of men seeking Boytox and other cosmetic surgery procedures at its Dublin clinic. While there was once a stigma attached to men seeking cosmetic improvements in Ireland, that taboo has nearly disappeared, especially among men seeking to save their job or to find a job. The number of men getting facelifts rose 16% from 2009 to 2010 while men using Boytox increased by a massive 43% and male liposuction rose 9%, according to new statistics just released by The Harley Medical Group. The reason for the increases appears to be related to a tougher job market, which has hit men disproportionately.

“We have attributed the dramatic rise in cosmetic procedures for men in Ireland to the fact that many men want to stay looking young so that they can compete with their younger counterparts as competition for jobs becomes fiercer during the recession”, says Liz Dale, Director of The Harley Medical Group.

“Many men are conscious that their appearance may be a reason that they received or did not receive a promotion or new job. These men claim that they either want to look younger, healthier, or both, in order to help their confidence and also assist them with their careers. Men in their forties often start with Rejuvenation Packages, a course of Boytox, a dermal filler and laser treatments, and then start looking for a more dramatic surgical solution when they hit their fifties, opting for surgery to remove eye bags and even full facelifts to turn back the clock,” she added.

The figures released today also reveal that 20% of all Botox patients at The Harley Medical Group are now men. According to The Harley Medical Group’s Boytox doctor, Dr Quinn, the average male Boytox patient is aged between 34 and 45 years.

Dr Quinn explains: “Our patients are looking to gain an edge in their looks and take off a few years. Most recently, I am treating patients who have just lost their jobs due to the recession and are seriously concerned about their future job prospects with many having spent several years in the same job. The results from a short treatment of Boytox and possibly dermal fillers can be dramatic and make them look younger while giving them more confidence in the job market. The main areas that men seek treatment for are excessive smile lines (or crow’s feet) and the deep horizontal lines across their forehead associated with ageing. Many of my younger patients opt for ‘Baby Botox’, a lighter variation of the treatment that uses extremely low doses of the toxin, giving a subtle and natural effect.”

Surgeons are also seeing an increase in men in their 50s undertaking facelifts, not only for an instant rejuvenator but also increasingly men are starting to have the procedure as a preventative measure so they stay looking younger for longer.

Liz Dale, explains: “Our male patients are increasingly opting for semi-face lifts – lifting their brows, necks or lower face rather than a full face lift, as they are having the procedure younger. The effects of a face lift can last for up to 10 years and have a dramatic effect. Often the pressure of a high powered job and staring at a computer for hours on end can be extremely aging in some people and a face lift helps them gives them renewed confidence.”

For further information on procedures at The Harley Medical Group, log on to or call 1850 24 24 42.



The Harley Medical Group is Irelands leading cosmetic surgery provider, providing excellence in cosmetic surgery to Irish patients since 1999. It has been established for over 25 years and is one of the most highly-regarded Cosmetic Surgery Groups operating in Ireland and the UK. It has treated over 500,000 patients to date.

The Harley Medical Group works tirelessly to maintain the highest standards in the industry for the benefits all cosmetic surgery and non surgical patients. We are currently at the forefront of the campaign to ensure that the Government continues to regulate the use of certain laser types used in cosmetic surgery and non surgical treatments so that patients are protected from rogue practitioners.

In 2004, The Harley Medical Group’s Chairman Mel Braham, at the request of the Department of Health became a member of the department’s Steering Committee, set up to oversee the introduction of new regulations covering the entire Cosmetic Surgery sector. All of The Harley Medical Group’s clinics are registered with the Healthcare Commission. There are now 31 clinics in the UK and Ireland: London (Harley Street, Wimbledon, The City, Chiswick, Finchley & Watford), Marlow, Birmingham, Leeds, Leicester, Brighton, Bristol, Bromley, Manchester, Newcastle, Chester, Nottingham, Southampton, Cardiff, Chelmsford, Cheltenham, Dublin, Northampton, Cambridge, Maidstone, Belfast, Reading, Liverpool, Guilford, Glasgow and Sheffield.

The Harley Medical Group is renowned for introducing and pioneering most new surgical and non surgical techniques to the UK and Irish markets, such as Aesthera PPx, laser hair removal, Cool Touch laser, Silk Touch laser, Collagen for lines and wrinkles, laser for snoring, Tumescent Liposuction, LPG cellulite treatment etc. All new treatments and techniques are first thoroughly researched and tested before they are submitted for approval by the Group’s Medical Advisory Committee, as being suitable for application by the Group’s fully trained and specialized plastic surgeons, doctors and treatment nurses.

Sharon Plunkett or Jennie Cotter at Plunkett Communications
62B York Road, Dun Laoghaire, Co. Dublin
Tel: 01 280 7873 / 086 818 7933


 Men’s cosmetic surgery
 botox for men
 The Harley Medical Group

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