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SAP Wins Ceres-ACCA Commendation for Innovative Use of Web and Social Media


SAP NEWSBYTE - - SAP AG (NYSE: SAP) today received a commendation for innovative use of Web and social media for the North American competition sponsored by Ceres and the Association for Chartered Certified Accountants (ACCA) at the Ceres conference in Oakland, California. SAP’s sustainability efforts are detailed at

According to a statement from Ceres, SAP utilized Web technology — including video, online dialogue forums and customizable data charts — to create an interactive online platform for sharing its sustainability strategy and performance. The report offers stakeholders the opportunity to provide uncensored and real-time feedback on every page. SAP also includes an interactive materiality matrix, which invites readers to submit their own materiality analysis for the company and view how the aggregate community feedback compares with the SAP’s own assessment.

Other winners, selected from nearly 100 nominations by an independent panel of expert judges, included Nike, Anvil Knitwear and American Electric Power.

“Corporations in the 21st century need to have transparent and honest disclosure of their environmental and social impact,” said Mindy Lubber, president, Ceres. “The winners of the Ceres-ACCA reporting awards serve as best-practice models for corporate sustainability reporting that we hope will lead to improved sustainability performance.”

“When it comes to sustainability, we believe there is a growing need for companies to more proactively engage in a dialog with their stakeholders,” said Peter Graf, chief sustainability officer, SAP. “We are therefore very pleased to win this award. It recognizes our success in using social media and interactive Web technology to create transparency and engagement across the more than 53,000 visits to in 2010.”

SAP recently announced that since the beginning of 2008 it has made significant strides to reduce emissions and in turn realized EUR 170 million in financial savings in comparison to a “business as usual” extrapolation.


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