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Accelerating car retailer makes extra room at the top


Two new senior roles have been created by ACF Car Finance Limited to help manage the company’s continuing success story.

Divisional Sales Managers for both the north and the south of ACF Car Finance’s network of vehicle showrooms will now be responsible for driving forward further expansion.

The posts have been filled by managers previously in charge of regional showrooms.

Peter Lloyd (52) of the company’s Maidstone showroom now becomes Divisional Sales Manager of ACF Car Finance’s dealerships in southern England.

Meanwhile, John Parks (27) who was previously in charge of the West Midlands showroom becomes Divisional Sales Manager for the company’s northern dealerships.

Both men bring to their roles a wide experience within ACF Car Finance of developing and expanding their respective showroom operations.

The company says it is currently recording profits substantially higher than in any previous years - and is forecasting continued long-term growth.

ACF Car Finance is the UK’s largest company specialising in providing vehicles and arranging car loans for people with impaired credit records.

According to the company’s Sales and Marketing Director, Norman Beaumont, the current economic climate is well suited to fostering further growth:

“The number of people unable to obtain finance from mainstream lenders is growing all the time, and is increasingly affecting those in the upper salary brackets,” said Mr Beaumont.

"Until relatively recently, a few blemishes on a credit file might have been ignored - but now, many mainstream lenders are looking only for spotless borrowing records.

“Being a high earner is no barrier to someone being classified as high risk,” he added.

The two new Divisional Sales Managers at ACF Car Finance will be responsible for implementing sales policies across the company’s seven-strong dealership network.


More press information from PR consultant Jon Boston on 01768 895 225 (
or ACF marketing manager Jane Whittle on 01244 625 683

Note to editors

Peter Lloyd, Southern Divisional Sales Manager, joined ACF Car Finance five years ago in a sales role, and for the past 18 months has been Dealer Principal at the company’s Maidstone car finance showroom which serves customers from London and across the south of England. A motor sports enthusiast with a keen interest in karting, he has competed at many main tracks in southern England - often with his son Daniel who, having recently graduated, is now a member of the Porsche racing team.

John Parks, Northern Divisional Sales Manager, came to ACF Car Finance over ten years ago. He held a number of financial management positions, including that of group auditor at the company’s Chester headquarters. He later moved into sales management at the West Midlands car finance showroom, near Birmingham where he has been based for the past three years. John lists amongst his hobbies the sport of Mixed Martial Arts (MMA), the disciplines of which include karate, ju-jitsu, boxing and wrestling.


 Car finance
 Car Loans
 ACF Car Finance
 Buying Cars
 Car Credit

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