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New Interactive Family Board Game Teaches Personal Finance


Albuquerque, NM – Parents and grandparents have a new, fun, inexpensive, interactive way to teach children and themselves about personal finance. “Wi$eMoney, The Town of Financial Literacy” is a board game for ages 13 to 99+ that teaches the entire family about banking, investing, budgeting, payday, financial responsibility, financing, credit, and identity protection.

Retailing for only $34.99, players compete by answering financial-related questions and facing real world situations and challenges as they learn the secrets of money management.

The object of the game is to follow the footsteps on the board of the fictitious town where all the streets are named after financial terms, such as “Stocks and Bonds Blvd.” and “Bankruptcy Alley,” until players prove they are wise about money and reach the finish line.

“Wi$eMoney, The Town of Financial Literacy” is made by Destina, Inc. (, a woman-owned business headquartered in Albuquerque, NM that creates team-based, face-to-face learning games.

“We created the game to give families a fun, engaging way to teach young adults to become ’money smart’ and help everyone learn and remember financial basics for a successful life,” said Elizabeth Treher, Ph.D., founder of Destina, Inc. “Players learn about financial matters including managing a checkbook, distinguishing between needs and wants, and such unexpected life surprises as having to pay a parking ticket and needing to replace tires on the car,” Treher added.

The game can be played by two to 12 players, forming teams when there are four or more players. It includes: colorful 20-inch playing board and rules, four player pieces, two dice, a spinner, a timer, and eight sets of cards.

The cards relate to today’s economy and come in six categories: Financial Responsibility, Financing and Credit, Banking and Investing, Budgeting and Payday, Identity Protection, and Situations. Players must successfully answer one question from each category to win the game.

Among the questions the game asks players are:
- What is a grace period?
- What has the biggest impact on your credit score?
- What do you do when your checking account is overdrawn?
- How often must major credit reporting companies offer you a free copy of your credit report?
- What does “pay yourself first” mean?
- Name two deductions taken out of your paycheck.
- What is FICA?

“Wi$eMoney, The Town of Financial Literacy” is designed for the consumer market and is manufactured and assembled in the United States. It is a spinoff of the classroom version of the Wi$eMoney teacher’s edition that helps students become financially literate.

The classroom version of Wi$eMoney has been tested on students ages 13-24 from 24 states, and their answers have improved from 55% to 93% after playing.

Financial literacy remains a critical need. According to a Wi$eMoney survey of 600 educators nationwide, 51% of teachers said that high school students are financially illiterate at the time of graduation. Students who have played the game say, “My parents need to play this.”

“Team-based play keeps everyone engaged and teaches players about forming consensus answers and sharing knowledge,” Treher added.

To order “Wi$eMoney, The Town of Financial Literacy,” visit or call (505) 503-6031.

About Destina Inc.
Destina, Inc. is a woman-owned business, headquartered in Albuquerque, NM. We create team-based, face-to-face learning games. Founder Elizabeth N. Treher, Ph.D., is also CEO of The Learning Key, Inc. a veteran organization in designing training and education tools and programs for corporate, not-for-profit, and educational organizations. This experience and the unique interactive approaches in creating effective training tools and programs are behind its 20 years of success in Transforming Learning Into Action®. See for learning games and simulations.


 board games
 family games
 personal finance

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