AT&T and Totalvid.Com to Offer Unique Internet Video Programming to Broadband Subscribers
Largest Selection of Hard-To-Find Video Content Connects AT&T Yahoo!® and Worldnet Broadband Customers to Subjects That Matter Most to Them
San Antonio, Texas, And Norfolk, Virginia, May 4, 2006, AT&T Inc. (NYSE: T) and TotalVid.com, a wholly owned subsidiary of Landmark Communications, Inc., today announced an agreement to offer TotalVid’s online library of more than 2,600 entertainment and instructional video titles to AT&T Yahoo! High Speed Internet and AT&T Worldnet subscribers.
The agreement will feature a co-branded AT&T and TotalVid Web site, att.totalvid.com, and offers AT&T customers unlimited video downloads during a seven-day free trial. The companies will also market TotalVid’s content on the AT&T Worldnet portal at www.att.net.
Through the agreement, broadband users will have access to the complete TotalVid library, featuring on-demand access to full-length videos in categories such as action sports, anime, cooking, fitness, home improvement, martial arts instruction, music, sports and travel.
“TotalVid offers our customers an exciting array of content that hasn’t traditionally been available through television or retail video stores,” said Scott Helbing, chief marketing officer, AT&T Consumer. “We continue to look for ways in which we can deliver quality entertainment to AT&T customers faster and easier, and TotalVid is helping us achieve that goal.”
The deal focuses on creating new revenue streams from AT&T’s industry-leading DSL Internet customer base and offering differentiated broadband-related services that consumers are increasingly demanding.
TotalVid is fast becoming an industry leader, supplying consumers with thousands of premium, special-interest videos from more than 350 content providers, all at the click of a mouse and at a fraction of the cost of a DVD. Through this agreement, AT&T, the nation’s largest DSL high speed Internet provider with more than 7.4 million DSL lines in service, will give its customers a new avenue for entertainment and information, enabling them to take control of their viewing options.
“With this deal, AT&T will be able to offer their growing high speed Internet customer base thousands of video downloads spanning almost every category imaginable, at att.totalvid.com. TotalVid helps consumers broaden their horizons, experience new activities, learn a new skill, or simply delve deeper into something they already love,” said Karl Quist, TotalVid’s president. “All of TotalVid’s content will be available for download over the AT&T broadband platform, giving customers maximum choice, convenience and flexibility.”
AT&T customers will have access to a seven-day free trial of TotalVid’s monthly subscription, which costs $9.95 a month and includes unlimited downloads. Alternatively, customers can also download individual videos for as little as $1.99. Customers can view TotalVid’s high-quality full-screen digital downloads as often as they like over a seven-day viewing period. There are no late fees and nothing to return.
AT&T Inc. is one of the world’s largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 55.8 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at www.att.com.
About TotalVid, Inc.
TotalVid unleashes the power of broadband to deliver the video that matters most to consumers, yet cannot be found on TV, cable, or video rental. With thousands of titles across 50+ categories, TotalVid’s content represents the collective interests and passions of over 150 million people. With TotalVid, consumers can “Try Before They Buy”, which allows them to preview the video first — before investing in an expensive DVD.Headquartered in Norfolk, Virginia, TotalVid is a wholly owned subsidiary of Landmark Communications, Inc., which also owns The Weather Channel, Q Interactive and a variety of other media businesses. Partners of TotalVid include Akimbo, AOL, Blinkx, Comcast, D-Link, DaveTV, Microsoft Windows Media (MSFT), ThePlatform, W-Cities, Weather.com and Yahoo!
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