Amy Marentic: Marketing Manager Lauds Ford Safety Efforts for Three Reasons – Her Own Teenage Drivers
Who: Amy Marentic, Ford car, crossover and SUV group marketing manager
Role: Manages product and consumer marketing for Ford Taurus, Mustang, Flex, Explorer and Edge
Did you know? Trained as an aerospace engineer while at the University of Michigan, Marentic aspired to be an astronaut
With three teenage drivers, Ford Car, Crossover and SUV Group Marketing Manager Amy Marentic has a personal interest in making sure today’s drivers are as safe as they can be.
That’s why Marentic said she is pleased nearly all Ford vehicles have a standard feature called MyKey®, which parents can program to help encourage their teens to drive safer with top speed and audio volume limits.
Marentic said she also is proud of Ford’s recently expanded Driving Skills for Life (DSFL) program for today’s young drivers.
Ford is taking the DSFL program – free driving exercises, web-based training and materials on driving safety – to 30 high schools nationwide to augment its community driving clinics and web-based training.
“With three teenage drivers, I am truly a fan of MyKey and Driving Skills for Life because they give parents other options to help their kids learn how to drive safer,” Marentic said. “Ford is complementing graduated licensing by helping parents give their young drivers more experience with reasonable parameters so they can develop safe driving habits for life.”
Trained as an aerospace engineer, Marentic aimed to be an astronaut. During her senior year at the University of Michigan, she realized an automotive career could provide years of exhilaration, compared with a brief ride in space she might never achieve. She holds both a bachelor’s degree in aerospace engineering and a master’s degree in industrial and manufacturing engineering.
Before joining Ford in 1992, Marentic worked as a product design engineer for Prince Corporation, a top-tier automotive supplier.
Marentic’s wide-ranging automotive industry portfolio has encompassed engineering, product planning, business strategy development and regional field sales management roles.
At the center of each of her career experiences, you’ll find the cumulative voice of Ford customers as a key influence.
“Each of the roles in which I’ve served at Ford has provided me with an even deeper understanding of what our customers want and value in a vehicle,” Marentic said.
Personal Insights and Fun Facts
Growing up in western Michigan, Amy’s first car was a 1977 Mustang
During college, Amy aspired to be an astronaut
Amy is married, with three active children
She was a contributing author on the 2007 book, “Boom: Marketing to the Ultimate Power Consumer – The Baby Boomer Woman”
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
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