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Global Wireless Community Gearing Up for the BREW 2006 Conference, May 31-June 2 in San Diego


Conference Includes Keynotes by Verizon Wireless Vice President and Chief Marketing Officer John Stratton; Sony BMG Music Entertainment Executive Vice President, Digital Operations and New Technology Scott Dinsdale; QUALCOMM Chief Executive Officer Dr. Paul E. Jacobs; and QUALCOMM Internet Services and MediaFLO Technologies President Peggy Johnson

SAN DIEGO — May 04, 2006 — QUALCOMM Incorporated (Nasdaq: QCOM), a leading developer and innovator of Code Division Multiple Access (CDMA) and other advanced wireless technologies, today announced the agenda of speakers from more than 45 companies for the BREW 2006 Conference, to be held May 31-June 2 at the Manchester Grand Hyatt in San Diego. Centered on this year’s theme of “BREW Your Way,” BREW 2006 will focus on the creativity, flexibility and revenue-generating opportunities the BREW solution enables for companies around the world. This year’s conference features an expanded series of business and technical sessions led by BREW experts, industry insight from some of the most successful members of the wireless value chain and an up close look at the BREW solution, including uiOneTM, deliveryOneTM and marketOneTM.

The conference’s general session will commence on Thursday, June 1 with a special welcome address from Peggy Johnson, president of QUALCOMM Internet Services and MediaFLO Technologies, followed by a keynote address from Dr. Paul E. Jacobs, QUALCOMM chief executive officer. Johnson also will deliver the keynote address on Friday, June 2. BREW 2006 will feature a presentation by John Stratton, vice president and chief marketing officer for Verizon Wireless, and Scott Dinsdale, Sony BMG Music Entertainment, executive vice president, Digital Operations and New Technology, as well as several other keynote speakers to be revealed in advance of the show.

“QUALCOMM’s vision for the future of wireless data resulted in the creation of BREW, a flexible solution that drives the discovery and delivery of data services,” said Peggy Johnson, president of QUALCOMM Internet Services and MediaFLO Technologies. “Over time, we’ve further optimized BREW to meet the opportunities that exist in this dynamically changing mobile world. Once again, this show will bring together the most influential players in the industry to focus on the latest trends, newest business opportunities and most powerful services BREW provides wireless companies and subscribers the world over.”

BREW 2006 will feature more than 75 sessions offering perspectives from a variety of segments, including: business; technology; BREW 101; and advanced programming, as well as the networking opportunities and development tools attendees have come to expect year after year. Executives from companies such as: Adobe; EA Mobile; Gameloft; Kodak; and M:Metrics will provide valuable insight and lend their expertise on deploying advanced data products and services. The conference also boasts more than 70 exhibitors in the BREW Partner Pavilion, including BREW handset manufacturers, publishers and developers showcasing the latest innovations, applications and services. Staying true to the mix of business and pleasure synonymous with BREW Conferences in years past, BREW 2006 also will feature BREWfest, an exclusive celebration for conference attendees, scheduled on Thursday, June 1, with a live performance by ’70s music sensation Earth, Wind & Fire.

The conference is once again home to the BREW Developer Awards, honoring the best applications in the following categories: Best Business; Best Location-Based Service; Best Communications; Best Information; Best Entertainment; Best Game; and Best Ringtone. The program also includes the Best Up and Coming award, given to the top pre-commercial application, and the People’s Choice award, selected by conference attendees who vote for their favorite application from the finalists across the seven commercial award categories. The BREW 2006 Developer Awards ceremony will be hosted by Mitch Oliver, vice president of product management for QUALCOMM Internet Services, on Thursday, June 1 from 11:15 a.m. to noon.

For more information on this year’s BREW 2006 Conference, please visit: Those interested in attending should register and reserve hotel accommodations by visiting Registration is limited and all members of the wireless industry are encouraged to register now as the conference has sold out every year since its inception in 2001.

The BREW solution drives the discovery and delivery of data services. BREW subscribers can benefit from several offerings which include: uiOne for rich, integrated and dynamic user experiences with fast access to high revenue services on wireless devices; deliveryOne for differentiated and tightly integrated, operator-managed support and delivery of advanced wireless data content and services; and marketOne for a quick-to-market, hosted, scalable content delivery service that includes media titles, flexible management and monetization, content provider settlement and business intelligence services. QUALCOMM offers this comprehensive set of BREW offerings to meet the distinct needs of companies delivering mobile products and services around the world.

QUALCOMM Incorporated ( is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., QUALCOMM is included in the S&P 500 Index and is a 2006 FORTUNE 500® company traded on The Nasdaq Stock Market® under the ticker symbol QCOM.


QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. MediaFLO, uiOne, deliveryOne and marketOne are trademarks of QUALCOMM Incorporated. All other trademarks are the property of their respective owners.


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