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Ocean Spray Hikes Ahead with a Delicious New Trail Mix Product; Ocean Spray Launches the Perfect Snack for Families on the Go


WEBWIRE

LAKEVILLE-MIDDLEBORO, Mass -- Feb. 8, 2005 -- Ocean Spray announces the introduction of a healthy, new snack that’s perfect for active family lifestyles. Ocean Spray(R) Trail Mix combines sweet, tangy Craisins(R) sweetened dried cranberries with lightly salted nuts and decadent semi-sweet chocolate to create an exciting snack blend that can be eaten right out of the bag, at home, or on the go.

A great tasting and healthy source of energy, Craisins(R) Cranberry & Chocolate Trail Mix is available in two package sizes -- 6-ounce resealable pouches and 1.75-ounce for healthy pocket-size snacking for added convenience. With the variety of package sizes, Ocean Spray(R) Trail Mix is perfect for family appetites at home or throwing in the backpack or purse for a quick snack on the go. The sweet and tangy mix is available at a suggested retail price of $2.19 (6-oz) and $.79 (1.75-oz) and will be hitting grocery stores shelves nationwide beginning in February 2005.

Ocean Spray(R) Craisins(R) Trail Mix provides you with the antioxidant benefit of cranberries, semi-sweet chocolate and nuts in every bag. And, 1/3 cup of Craisins(R) contains the same urinary tract health benefits as a serving of cranberry juice cocktail. According to the 5-A-Day for Better Health Program, 1/4 cup of dried fruit equals a serving of fruit, making this portable snack a healthy option that consumers can enjoy anytime, anywhere.

“We are so excited by the growing popularity of Craisins(R) and are proud to provide this consumer favorite in a trail mix,” said Keith Benoit, Director of Food at Ocean Spray. “Craisins(R) bring a new dimension to the trail mix snacking category with their soft texture, vibrant color and surprisingly sweet taste. As consumer demand continues to grow the $6 billion healthy snacks category, the possibilities for future Craisins(R) products are endless.”

Since Craisins(R) launched in 1993, their sweet, tangy popularity has grown into a nearly $100 million business for Ocean Spray in 2004. Craisins(R) are popping up in new places as well on select flights on American Airlines and Air Canada. The tasty treats are becoming so popular that Ocean Spray is making new strides to keep up with the increased demand. Recently, Ocean Spray even expanded production to help keep up with the growing consumer interest.

Ocean Spray is an agricultural cooperative owned by more than 800 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia and other parts of Canada as well as more than 100 Florida grapefruit growers. Ocean Spray was formed 75 years ago by three cranberry growers from Massachusetts and New Jersey. Florida grapefruit growers joined the Cooperative in 1976. Ocean Spray is North America’s leading producer of canned and bottled juices and juice drinks, and has been the best-selling brand name in the canned and bottled juice category since 1981. Ocean Spray posted fiscal 2004 gross sales of roughly $1.4 billion.



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