Opel Sees Sustained Upward Trend
* Strong March sales underline positive market share development in the first quarter
* Sustained increase in new registrations in all major European automobile markets
* Appealing models bring five consecutive months of increased market share
Rüsselsheim. Opel is continuing its upward progress in the automobile market. The manufacturer’s European market share increased once again in March, reaching 6.9 percent, compared to 6.7 percent for the same month last year. That means the company can now point to five months of continuous growth. March sales of Opel and its British sister brand Vauxhall have risen in 22 of 27 European countries compared to the same month last year, including the major markets of Germany, the United Kingdom, France, Italy, Spain, Russia and Turkey.
“The sales trend turned towards the end of last year and we’re now seeing the beginning of long-term growth with our first quarter results this year,” said Alain Visser, Vice President for Sales, Marketing and Aftersales at Adam Opel AG. “Our new models, like the Meriva and the Astra Sports Tourer, have been very successful in satisfying the tastes and needs of customers all over Europe. In addition to this, the upgrade of the Corsa has also paid off.” As the volume of incoming orders is rising, Visser expects to see the positive sales trend sustained.
Visser views the ongoing public debate on environmental issues as an important element of Opel’s market success. “Our company has a long tradition of building efficient cars that are also attractive and flexible to use,” he says. “Our electric Ampera, which comes onto the market later this year, will reinforce our position.”
Opel’s market share increase in March 2011 is 0.2 percentage points above the March 2010 figure, which represents a sales volume rise of 4.3 percent, or 6,145 units. The first quarter result shows an 8.4 percent increase against last year, which translates to an increased sales volume of 24,712 vehicles. The European market share of Opel/Vauxhall in the first quarter was 6.4 percent.
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