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Red Rock Casino, Resort and Spa Guests Win Big with Nortel Convergence Solutions and Sprint’s New Local Company


Indulges guests with premium, on-demand fine dining, gaming and entertainment services

MAY 02, 2006, LAS VEGAS - Station Casinos, Inc., one of the leading gaming corporations in the U.S., is delivering the ultimate in-room communications experience for guests at its new Red Rock Casino, Resort and Spa through converged IP solutions from Nortel and its channel partner Sprint.

Guests of the newly opened, billion dollar resort in Las Vegas have access to personalized, on-demand services using color touch screens of Nortel IP phones located in each room. Nortel converged communications solutions deliver advanced IP telephony and multimedia applications to in-room Nortel touch screen phones to let Red Rock guests take full advantage of the resort’s fine dining, gaming and entertainment services.

Guests can easily make dinner reservations at many of the resort’s nine restaurants, schedule a massage at the 25,000 square-feet Spa at Red Rock or connect with the hotel’s concierge to plan adventure activities such as rock climbing or white water rafting-all through interactive in-room communications using Nortel IP phones.

“We created an IP network for Red Rock that delivers premium personalized communication services and allows the resort to expand its service offerings, improve guest loyalty and ultimately bolster profitability,” said Alex Pierson, general manager, Enterprise and Small-Medium Business Communication Systems, Nortel.

“Sprint’s new local company is very excited to power Red Rock Station with Nortel equipment,” said Sprint’s vice president of Business Sales, Richard Twilley. “With the latest content, interactive features and programming, guests will be able to experience communications in an entirely new way.”

The IP network from Nortel also allows Red Rock to streamline administrative functions to heighten staff productivity and deliver the highest levels of guest experience from check-in through check-out. For example, quick access to room status information is critical in reducing waiting times for guests on checking in or for determining whether a room can be sold, if it needs maintenance or additional cleaning. These efficiencies allow Red Rock management to allocate staff resources quickly to where they are needed most.

The new Nortel network also reduces staff operator time by automating such guest services as wake-up calls or answering routine questions regarding area attractions, hotel events or airport shuttles. In addition, the system will provide 18 language options to accommodate guests from around the world.

Station Casinos is also using Nortel IP solutions in the new 94,000 square-feet of meeting and convention space located on the Red Rock property and also plans to use Nortel IP solutions to converge voice and data networks at its new corporate headquarters. Nortel’s voice solutions are currently being used at 6 Station Casino properties across the United States, with Red Rock being the first location to deploy advanced featured IP devices in the room to enhance the guest experience.

This deployment is based on Nortel’s highly reliable data networking technology that provides guests with a superior quality of experience for voice and multimedia services. The Red Rock deployment includes Nortel’s IP telephony flagship Communication Server 1000 in conjunction with Nortel’s CallPilot for unified messaging and the color touch screen Nortel IP Phone 2007. The core data network consists of Nortel’s Ethernet Routing Switch 8600 and Nortel Ethernet Routing Switch 5520, which deliver Power over Ethernet to the edge. The whole package delivers advanced telephony and messaging services directly to the guests’ rooms.

About Nortel

Nortel is a recognized leader in delivering communications capabilities that enhance the human experience, ignite and power global commerce, and secure and protect the world’s most critical information. Our next-generation technologies, for both service providers and enterprises, span access and core networks, support multimedia and business-critical applications, and help eliminate today’s barriers to efficiency, speed and performance by simplifying networks and connecting people with information. Nortel does business in more than 150 countries. For more information, visit Nortel on the Web at For the latest Nortel news, visit

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