Quality Street celebrates British royal wedding with souvenir tin
Nestlé chocolate assortment Quality Street releases a limited edition tin this week to mark the wedding of His Royal Highness Prince William and Miss Catherine Middleton in the United Kingdom.
The popular brand - which is exported worldwide to more than 70 countries – commissioned the souvenir tin to celebrate the official ceremony taking place in the UK capital city of London on Friday 29 April.
The Royal Wedding Limited Edition tin, designed to resemble a white wedding cake, contains 1kg of Quality Street chocolates for consumers to enjoy during the festivities.
Featuring a special illustration of the royal couple by British portrait artist Cath Riley, the tin is a piece of modern memorabilia for consumers to keep and reuse.
Brett Stephenson, Senior Brand Manager at Nestlé Confectionery in the UK and Ireland, explained why the Quality Street brand chose to celebrate the occasion with a souvenir tin.
He said: “As the nation’s favourite chocolate assortment and a holder of the Royal Warrant, it is fitting that Quality Street should mark such a special day for the country.
“Quality Street chocolates have a history of honouring royal occasions in the United Kingdom, including Coronations and Royal Jubilees. Most recently we created a limited edition tin to celebrate Her Majesty Queen Elizabeth II’s 50th year on the throne.”
The Royal Wedding Limited Edition tin offers a selection of all 12 varieties of Quality Street chocolates.
These individually wrapped sweets of different shapes and sizes include Milk Chocolate Hazelnut with Caramel, known as The Purple One; Chocolate Noisette, known as The Green Triangle; Orange Chocolate Crunch, an octagonal sweet in an orange wrapper; and Strawberry Delight, a circular chocolate in a red wrapper.
The tin will be available at 350 Asda stores across the United Kingdom from early April 2011, until stocks last.
The Quality Street brand was launched in 1936 and will celebrate its 75th anniversary in September this year.
The chocolates are manufactured at the Nestlé Confectionery factory in Halifax, in the United Kingdom.
Around 30% of these chocolates are exported to countries around the world including the Middle East, France, Denmark and Canada - where the Quality Street brand is particularly popular.
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