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Burton announces new trends for spring/summer 2011


Burton reveals its new trends for the springs/summer season 2011.

The big trend this season is Burtonís Army Surplus range, which carries on the military details of autumn/winter 2010 but gives it a softer reworking for the warmer months of the spring and summer season. These pieces are designed to make the transition from winter into spring with minimal effort, creating a laid back look that doesnít veer too far from the fashion rule book.

The Army Surplus trend features pieces such as waffle knit and cable knit cardigans, vintage style t-shirts, camouflage prints, worker style denim jeans, chinos such as the new ío legí chino, classic long sleeved shirts with added details on the pockets and shoulders and lightweight khaki parka jackets. The key colours for this look are grey, khaki and stone, which work together to create a look of mixed textures and tonal colours.

Burton has also increased its exclusive leisurewear Drift King range for this season after its success last year. The Drift King range now includes denim jeans, polo shirts, t-shirts, shorts, hoodies and checked shirts. These looks can be finished off with the addition of boat shoes or flip-flops.

The Drift King range is designed to look right at home at a summer music festival, while creating a masculine silhouette that is not trying too hard but is still cool. It is also versatile enough to be worn throughout the entire spring/summer season, allowing customers to create an entire seasonsí wardrobe with a few key pieces.

About Burton:
Burton was originally founded in 1903 under the name of The Cross-Tailoring Company. It quickly became popular and expanded into hundreds of outlets and factories across the United Kingdom. Today, it is a staple on most high streets and a popular retailer for menís fashion, including gifts for men, menís shirts, casual clothing, menís jeans and menís shoes.

Customers can also shop online from the Burton website which offers free returns in-store or by post and fast delivery to their home. The site features a useful size guide to ensure customers can get the correct fit for all items. Customers can also sign up for the Burton newsletter, which offers all the latest style updates, exclusive discounts and competitions.

For further details please contact:
Anthony McGrath
Arcadia Group Ltd
Colegrave House
70 Berners Street
020 7291 2477


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