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Missguided dressed for success at online fashion awards


Fashion Etailer Missguided has won ‘Best new Etailer’ at the 2011 Drapers Etail Awards.

Missguided took the honour ahead of illustrious competition such as Very ( and Glam Boutique (

Since its launch 18 months ago, Missguided has offered a fresh and vibrant product range, including leading brands and a wide range of party dresses, which is regularly updated to create constant appeal among fashion-conscious womenswear shoppers. Its reputation for affordable, up-to-the minute style, packaged together with tips and advice, has made it the ultimate online shopping destination in its sector.

Lakestar Media, Missguided’s online marketing agency, has worked with the etailer to roll out an effective Search Engine Optimisation strategy and develop a robust Affiliate Marketing programme. These strategies, together with a strong offline campaign, have facilitated firm relationships with key media titles, helped to keep the brand at the forefront of shoppers’ minds, and contributed to the tangible results that impressed the Drapers judging panel.

Founder and Chief Executive of Nitin Passi commented: “We set out to offer something fresh and vibrant for the trend-conscious shopper and, as this award testifies, have rapidly established as a leader in its sector.

“We will continue to innovate throughout 2011, delivering all the best runway and celebrity-inspired looks at affordable prices, extending our beauty range and developing new ways to offer our customers an easy but exciting shopping experience online.”

Neil McKay, Lakestar Media’s CEO said “This is a very exciting time for Missguided, and we are extremely proud to be their digital marketing partner. We are looking forward to helping them go from strength to strength in the future”.


Press information: Sara Bagley Tel: 0161 874 7210 or

Notes to editors:
Lakestar Media is a digital marketing agency based in Manchester and London. Established in 2007, Lakestar delivers a mix of services which include search engine optimisation (SEO), social media, pay-per-click (PPC), affiliate marketing, display advertising and news feeds for its clients.

Further information on Lakestar Media can be found at


 lakestar media
 draper etail awards

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