NOOK Color™ Makes Perfect Valentine’s Day Gift for Reading Lovers

Best-selling Reader’s Tablet Immediately Available in Barnes & Noble Stores and with Free Online Express Shipping at BN.com for Valentine’s Day Gift Giving

New York, New York – – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, has the perfect Valentine’s Day gift for anyone who loves reading – NOOK Color, the first full-color touch Reader’s Tablet. Designed for people who love to read everything – books, magazines, children’s books and more – in rich, beautiful color, the award-winning device is immediately available for $249 at any of Barnes & Noble’s more than 700 stores or on www.BN.com with free express delivery for pre-Valentine’s Day arrival.

The critically acclaimed device was named “the best eReader on the market” and “Editor’s Choice” by leading technology reviewers and was chosen as the People’s Choice winner at Last Gadget Standing CES 2011. Critics and customers alike love the stunning 7-inch VividView™ Color Touchscreen which brings content to life. NOOK Color customers can enjoy more than 120 interactive full-color magazines and major newspapers, more than 265 engaging children’s books, plus nearly 12,000 chapter books and more than 2 million books including classics, new releases and 195 of 205 of The New York Times’ current bestsellers, more than any other digital bookstore. The most social reading device ever built, NOOK Color customers can also easily share books, recommendations, excerpts, reading status and more with friends through leading social networking sites and e-mail. Nook Color v1.1 software is now available for all devices, offering improved Web browsing and enhanced performance across reading books, magazines, and kids’ books.

“NOOK Color is a great Valentine’s gift because, for the first time, people who love to read books, magazines, newspapers, and even kids books can have them all on a single device, anywhere they go,” said Jamie Iannone, President of Barnes & Noble Digital Products. “NOOK Color continues to be our bestseller as it offers an unmatched fun and social reading experience, and access to an expansive offering of digital content, all at a tremendous value compared to other comparably sized tablets. We invite customers to experience NOOK Color and our NOOK eReading devices at a NOOK Boutique at their local Barnes & Noble store.”

NOOK Color customers can showcase their device in style with Barnes & Noble’s line of beautiful accessories, covers and totes. Barnes & Noble is offering 30 percent off a selection of three NOOK Color accessories – full-grain leather covers, Montgomery in Petal and Dalton in Peony, and the sleek and modern Industriell cover in Storm – with any purchase of NOOK Color at a Barnes & Noble store or at www.BN.com, through February 14, 2011.

For book lovers, Barnes & Noble’s NOOK Wi-Fi and NOOK 3G – featuring a color touchscreen for navigation and crisp, paper-like E Ink display – are also available for $149 and $199, respectively, for immediate purchase in Barnes & Noble stores and with free express delivery for orders on www.BN.com. NOOK 3G and Wi-Fi customers can also add a designer touch to their devices with a special 50 percent discount on kate spade New York and JACKSPADE covers available through Valentine’s Day.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS), the world’s largest bookseller and a Fortune 500 company, operates 717 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 637 college bookstores serving nearly 4 million students and faculty members at colleges and universities across the United States. Barnes & Noble is the nation’s top bookseller brand for the seventh year in a row, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.BN.com), one of the Web’s largest e-commerce sites, which also features more than two million titles in its eBookstore (www.BN.com/ebooks). Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read eBooks on the widest range of platforms, including NOOK eBook Readers, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.