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Cactus Commerce Confirms Participation at eTail 2011


Cactus Commerce is pleased to announce its participation at the eTail 2011 conference which runs from February 22-25, 2011. Debbie Carkner, VP E-commerce Strategy at Cactus Commerce will join a stellar panel with other e-commerce leaders to discuss “Connecting Customer Metrics with Financial Metrics to Create More Opportunities for Profit Growth”. The session will be held on Thursday, February 24 at 3:30 pm PST.

The eTail conference brings together some of the great minds in retail to discuss the latest trends in the industry. The program provides strategic sessions focusing on topics such as user experience improvements, optimizing the multi-channel customer experience, mobile shopping and personalization strategies.

An e-commerce veteran, Debbie brings 14 years of experience in online marketing & merchandising multi-channel strategy, site experience & usability, search, analytics and site optimization in both B2C and B2B markets. Debbie has led strategic marketing and designed multi-channel campaigns for top-tier brands such as Interflora UK, Adidas Canada, Home Depot, HBC, Coldwell Banker, American Express, Holt Renfrew, Louis Vuitton and CTV. As a metric-driven marketer, her passion is to understand data and online consumer site behaviour and trends to create meaningful user engagements that will drive revenue and overall customer satisfaction. Debbie has been an active speaker at interactive industry events in Canada and the USA for the past 10 years.

About Cactus Commerce
Cactus Commerce delivers digital commerce and marketing solutions that create engaging and interactive brand experiences. Cactus leverages its CommerceLive solution to enable content, community and commerce across channels. Since 1995 Cactus has delivered B2C and B2B commerce solutions to customers in the retail, consumer goods, media & entertainment, and manufacturing industries. Clients include GameStop, PowerBar, Church & Dwight, Sam’s Club and many more. For more information, please visit


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