Media Alert: Microsoft at 2011 CES Keynote Address and Show Information
Microsoft CEO Steve Ballmer will kick off the 2011 International CES at the preshow CES opening keynote address on Jan. 5, 2011, in Las Vegas. This will be Ballmer’s third opening keynote address at CES, the world’s largest consumer technology trade show.
REDMOND, Wash. —
Wednesday, Jan. 5, 2011
6:30 p.m. PST, Las Vegas Hilton Center
Las Vegas, Nevada
The keynote address will stream live on http://www.microsoft.com/ces.
Additional content, including images and videos, will post at 7:30 p.m.
Following are some important notes regarding security at the Microsoft keynote event:
• Members of the media and analysts carrying bags into the keynote event will be asked to present their badges; bags will be subject to search.
• Still cameras will be allowed for credentialed photographers, but camera bags are subject to search and will be checked before photographers enter the keynote auditorium; flash photography will be permitted for the first minute only.
• Broadcast crews will not be allowed to set up video cameras at the keynote event; only recording decks are permitted. An audio-video mult box will be provided. Broadcasters planning to plug into the mult box must contact firstname.lastname@example.org to make arrangements before the event.
• No live broadcasting or webcasting of the keynote address, or rebroadcasting of the keynote address in its entirety, will be allowed.
Microsoft Booth Activities:
Microsoft Corp.’s state-of-the-art booth will showcase the latest consumer technology from the company and product newsmakers, and demonstrate how they fit within Microsoft’s vision for connected experiences.
Las Vegas Convention Center, Central Hall, Booth No. 7144
Jan. 6-9, 2011
• Walk-and-talk interviews and demos. Craig Beilinson, director of consumer products at Microsoft, will be available for interviews on Thursday, Jan. 6, in Microsoft’s booth.
• Private booth tours. Microsoft and partner products will be on display.
• Product footage to capture. Products and demonstrations including Kinect for Xbox 360, Windows Phone 7, hot new PCs and other new technologies will be available for capturing b-roll video.
• Unique bird’s-eye view of show floor. Shoot look-lives and stand-ups from the second-story Microsoft broadcast platform, giving viewers a bird’s-eye view of the show floor.
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