Fujifilm To Increase Prices For Photographic Paper

Valhalla, N.Y., December 14, 2010 – FUJIFILM North America Corporation today announced that it will implement price increases for its silver halide photographic paper and print materials in the U.S. beginning in early 2011 due to rising costs in raw materials. Prices for photographic paper will increase by approximately 10% depending on individual products.

This decision follows the recent announcement from FUJIFILM Corporation that effective early 2011, prices of its photographic paper will increase by 5-20% worldwide. The recent marked rise in the prices of silver, petroleum products, wood pulp and transportation has driven up production costs globally.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of four operating divisions and two subsidiary companies. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film and the Graphic Systems Division supplies products and services to the printing industry. FUJIFILM Optical Devices U.S.A., Inc. is a provider of binoculars, and optical lenses for the closed circuit television, videography, cinematography, broadcast, and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to
www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

*At an exchange rate of 93 yen to the dollar.

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Contact Information

Matthew Schmidt

Manager Corporate Communications

Fujifilm

Contact via E-mail