Hearst Magazines International To Introduce Cosmopolitan In Mongolia

Launch Marks 61st Edition of World’s Best-selling Women’s Magazine

NEW YORK, Hearst Magazines International (HMI) President & CEO Duncan Edwards today announced that Cosmopolitan, the world’s largest-selling magazine for young women, will launch an edition in Mongolia with the December 2010 issue, on sale December 7. Cosmopolitan Mongolia will be published in partnership with local publisher Irmuun Multimedia LLC.

Cosmopolitan Mongolia is the 61st international edition of the magazine to launch around the world. The brand’s most recent launch was in Vietnam in March 2010.

Edwards said, “With eleven successful editions in Asia already, the Cosmopolitan brand has resonated very well with the women in this region of the world. We’re pleased to be partnering with Irmuun Media to bring the Cosmo voice to the Mongolian market.”

The magazine’s debut issue, featuring Nicole Scherzinger of the Pussycat Dolls on its cover, will be 160 pages, about 25 percent of them advertising. Bolor Zaankhuu will serve as editor-in-chief of Cosmopolitan Mongolia. “I am truly excited to help young Mongolian women be ‘Cosmo girls’ and to motivate them to be fun, fearless females who aim high, reach their dreams and live life to the fullest,” said Zaankhuu.

On December 7th and 8th, a launch event for the magazine will take place in Mongolia’s capital Ulaanbaatar, consisting of a two-day show for 14,000 Cosmo readers, followed by a VIP party for partners, advertisers and influencers from the worlds of entertainment and fashion. Performers will include international artists such as Todes ballet dance group, opera singer Oleg Bezinskih from Russia, Urna-Chahar Tugchi from Germany and DJ Alisa from Switzerland.

“Hearst Magazines International is a best-in-class partner and we are very excited to work with them to introduce Cosmopolitan to an audience of stylish, young Mongolian women,” said Delgerjargal Anbat, general director, Irmuun Multimedia LLC. “We expect that the magazine will get a positive response from readers and advertisers.”

About Hearst Magazines International
As the largest U.S. publisher of magazines worldwide, Hearst Magazines International, a unit of Hearst Corporation, publishes more than 200 editions for distribution in more than 100 countries. Major titles include powerful brand equities like Cosmopolitan which, with 61 editions worldwide, is the largest-selling young women’s magazine and has more editions than any other magazine in the world; Esquire, Good Housekeeping, Harper’s BAZAAR, Popular Mechanics, and Seventeen. In addition, Hearst Magazines International publishes other titles through joint ventures, including Men’s Health and Runner’s World in the U.K., Grazia and Madison in Australia, and The Robb Report in Russia and China. In Great Britain, a wholly-owned subsidiary, The National Magazine Company Limited, publishes 20 magazines. Hearst Magazines publishes 14 titles in the U.S.

About Irmuun Multimedia LLC
In 1999, the company was established as a design and advertising agency, which was developed into an only publishing house issuing five different magazines independently in Mongolia. The magazines are Sun—for children, Irmuun life—with artistic views and debates, Skyvision—inflight magazine for Mongolian International Airlines, MIAT, Mongolica—magazine issued with collaboration with Ministry of Foreign Affairs and Trade of Mongolia, and What’s useful for you—general interest magazine. Additionally, the company is responsible for its distribution and promotional activities of the magazines and comic series. Irmuun has built its reputation in the media sector for the content developments, professional photoshooting & creative designs, and successful promotional campaigns.

About Cosmopolitan
Cosmopolitan (www.cosmopolitan.com) is the best-selling young women’s magazine in the U.S., a bible for fun, fearless females that reaches more than 18 million readers a month. Cosmopolitan delivers the latest news on men and love, fashion and beauty, women’s health and self-improvement, and entertainment. Readers can also interact with the brand on the digital front, with Cosmopolitan mobile (m.cosmopolitan.com). In addition to its U.S. flagship, Cosmopolitan publishes 61 editions around the world. Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world’s largest publishers of monthly magazines, with nearly 200 editions around the world, including 15 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst Magazines is a leading publisher of monthly magazines in the U.S. in terms of total circulation (ABC June 2010) and reaches 73 million adults (Spring 2010 MRI).