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More than 200 Entrants in Opel Design Competition


Lounge in Motion theme sparks imagination and wide-reaching discussion

Rüsselsheim. Seats, relationships, city life, an investigation of the virtual world and new materials. These are a few of the themes student designers are exploring one month into the Opel – Car Design News Interactive Design Competition as they attempt to answer the question, “What do you think is Opel’s lounge style?”

A collaboration between Opel and Car Design News, the interactive design competition launched October 11 and is open to design students of any discipline at a college in Europe. The winner will work as a paid intern at Opel Design Center in Rüsselsheim. See for details.

This week, four judges began to interact on the site. Watch for their “Tips from the Top” blog entries which appear in the bottom left-hand corner of the site’s home page. There, judges comment on individual entries and provide guidance to students on how to develop their ideas. Students are encouraged to upload their iterations as they develop them, rather than on the closing date December 10.

More than 200 students have registered so far to enter and follow the competition. As part of the process, they create an avatar and – in some cases – an alias, giving everyone a unique identity on the site. Unsurprisingly – given the lounge theme – seats are a primary concern in many entries.

Entrant Albizu gets straight to the point with the statement at the top of his board: “The seats: the main part of car interiors.” Iranzo uploaded a simple, elegant structure termed – an ultra-lightweight seating concept which eschews upholstery and cushioning and has sparked an interesting discussion among fellow entrants and commentators.

Victor Uribe was one of those to comment on Iranzo’s concept, questioning how passengers get into the car in the first place. Yet it’s the digital world, and its potential effect on both the car interior and the experience of driving that Uribe appears most keen on exploring.

The competition’s very first entrant, Gsagoo, is exploring how city life relates to technology, energy sources and inspiration. Through this, Gsagoo shows what a powerful graphic a simple, monochromatic mood board can make.

Elizabeth Wetzel, Opel’s Director of Interior Design, leads the judging panel. Wetzel is joined by Anne Asensio, Vice President of Design Experience at Dassault Systèmes in France; Guy Bird, renowned design editor and writer, for Wallpaper*, Design Week and Intersection; and Eric Gallina, editor of Car Design News.

Anyone can follow and register to comment on the site, not just students or those in the EU. The competition is intended to encourage and promote the use of social media and web-based tools to help develop car designs. The competition is supported by Dassault Systèmes and Dinamica by Miko.


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