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The Co-operative Motor Group Mazda and Farnell Land Rover, receive customer service awards


Purchasing a car is a major expense and when parting with hard earned cash
customers want to know they are dealing with a trustworthy garage. Customers wishing to find a reputable garage need look no further than the West Yorkshire Trading Standards’ Motor Trade Partnership.

Two Guiseley dealerships within The Co-operative Motor Group have been recognised by the Motor Trade Partnership, receiving awards for their commitment to customer care across West Yorkshire. Farnell Land Rover was presented with the award for the second year running and the Group’s Mazda dealership on Bradford Road was also commended for excellent customer care.

By choosing a garage that is a member of the Partnership, customers can be confident they are dealing with a trader who has committed to fair and honest practices. The vehicle’s mileage will also have been verified and customers can check the history of the vehicle they’re buying.

Jatinder Aujla, Operations Manager, said: “As a Co-operative business we believe in transparency and honesty so we are very pleased to have been awarded this recognition for excellent customer service. It is very much a team effort.”

Graham Hebblethwaite, Chief Officer of West Yorkshire Trading Standards Service, said: “It is really positive news to hear that The Co-operative Motor Group, Guiseley, has won these awards. Choosing to use a garage that is a member of the Partnership should give consumers the extra reassurance that they are dealing with a reputable trader, and have the confidence that they will receive an excellent level of customer service.”

Councillor Neil Taggart, of the Trading Standards Committee, said: ”The Motor Trade Partnership is an excellent example of a pro-active Partnership that helps the consumers of West Yorkshire. Members go through a rigorous annual audit and are monitored throughout the year; they receive free training and advice to help them to improve their standards. Those garages that have joined the scheme are clearly making a positive statement that they are committed to customer care.”

In an industry where suspicion was particularly high, and consumer expectations were low, the reputation of the motor trade industry had suffered for years at the hands of a minority of rogue traders. As a result, the Motor Trade Partnership was set up to tackle the increasing number of consumer complaints in relation to car sales, servicing and repairs.

Further details about the Motor Trade Partnership and its Members can be found on or alternatively contact Consumer Direct on 08454 04 05 06.

Notes to Editor

For further information please contact:
Nicola Wharton,, 0113 2898267


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