Topshop supports London Fashion Week Inside & Out
Topshop has announced that for the first time customers will be able to watch front row action from the shows they support live from London Fashion Week Spring/Summer 11. The shows with be streamed live from the Topshop show space from Saturday 18th September, allowing customers to get exclusive catwalk action from the comfort of their own home.
Topshop’s Unique SS11 collection, currently in its twentieth season, will kick-off the live streaming on Saturday, 18th September. The show will stream live from the TS show space – a converted platform at the old Eurostar terminal at Waterloo station and will home Topshop’s now-legendary café.
For the Unique show only Topshop has gone one step further where viewers will be able to shop the show as it happens with six pieces available to buy ahead of the spring/summer launch next year.
As part of Topshop’s ongoing support of NEWGEN, Sunday sees live shows from Mary Katrantzou, Richard Nicoll and Michael van der Ham. This will be van der Ham’s first solo show and will feature his capsule range of garments and accessories as well as his show dresses. Monday continues with previous NEWGEN sponsors showing collections from leading designers Peter Pilotto, Mark Fast and Meadum Kirchoff.
Fashion East will conclude the live streaming on Tuesday, 21st September, as the not for profit organisation celebrates its 10th anniversary and continues to back London’s best and bravest new talent. For SS11 Fashion East will debut Felicity Brown, Heikki Salonen and Simone Rocha making this the biggest, most exciting line-up to date.
The full streaming schedule and times is as follows - Topshop Unique show on Saturday 2.30pm, Sunday sees Mary Katrantzou at 10am, Michael Van Der Ham at 2.30pm, and Richard Nicoll at 7.30pm.On Monday, Peter Pilotto will commence at 9.45am and Meadham Kirchoff at 6.30pm. Finally, Fashion East will kick off at 1.45pm on Tuesday. For a full show schedule and more information, please visit Topshop London Fashion Week live.
In addition to the Topshop London Fashion Week live show content, Topshop will be hosting show replays, daily edits with behind-the-scenes footage and designer interviews. The company blog Inside-Out has also been integrated into the mix where it will offer must-have edits and show reviews, and Topshop Tweets will update followers on up-to-the-minute action, detailing any show delays and front-row gossip.
The Oxford Circus flagship store supports the online activity as the NEWGEN shows will be screened in a purpose-built cinema the day following their catwalk debut. Customers will receive Topshop London Fashion Week magazine 214, a show schedule and gift on their seats. Select screenings will also be followed by a talk from fashion industry insiders. Photos of Topshop’s best dressed customers will be framed on the wall for display, with a winner being selected at the end of London Fashion Week. A dedicated NEWGEN pop-up area will allow store visitors to take away bespoke postcards created by each designer as a memento and to learn about its sponsored designers.
Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green became owner of Arcadia Group Ltd in 2002.
Topshop is continually recognised as being an authority on women’s fashion on clothing items such as its jeans, dresses, jackets, lingerie and shoes. Topshop has won several awards for its creative design and services, and has a wide range of clothing from women’s jeans and jackets to maternity wear.
Topshop was the first fashion retailer to show on schedule at London Fashion Week in September 2005 when it presented its own acclaimed in-house design collection Unique (created in 2001). Subsequent partnerships with international boutiques in Tokyo and LA followed. Currently, Topshop continues to expand and strengthen its reputation and regularly supports exciting new talent.
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