Holiday Inn Voted Best Mid-Market Hotel Brand for Ten Consecutive Years
Business Traveller Asia Pacific Readers’ Poll also sees InterContinental voted as Best Business Hotel Brand
Singapore,- Holiday Inn Hotels & Resorts has been voted the Best Mid-Market Hotel Brand in the World and the Best Mid-Market Hotel Brand in Asia Pacific for the tenth consecutive year. The same poll sees InterContinental Hotels & Resorts voted the Best Business Hotel Brand in the World and the Best Business Hotel Brand in Europe. These results were part of the 2010 Business Traveller Asia-Pacific Readers’ Poll, a comprehensive survey carried out by market research company Synovate. The votes came from frequent travellers who are subscribers of the magazine and reflect the expectations of today’s corporate travellers and decision makers.
The last eighteen months or so have been a challenging time for our industry, so knowing that our brands continue to have such resonance with discerning frequent travellers is particularly encouraging. It’s also very gratifying to see Holiday Inn being voted the best mid-market brand once again. This is a decade-long recognition of Holiday Inn’s strength in the mid-scale segment, a position that will be further strengthened when the Holiday Inn relaunch programme is completed by the end of this year" said Nick Barton, Vice President of Sales & Marketing for Greater China, who received the awards on behalf of IHG.
“We are also seeing the rapid growth of the InterContinental brand, especially in China. The InterContinental Shanghai Expo, which is the only hotel located at the Expo Park, is a great brand showcase for the other 22 InterContinental hotels we’ve got in our Greater China pipeline,” added Nick.
IHG is now in the final stages of the Holiday Inn relaunch, which is slated for completion in 2010. To date, 2,500 Holiday Inn and Holiday Inn Express hotels worldwide have been relaunched. With more than 3,300 existing Holiday Inn and Holiday Inn Express hotels worldwide, the relaunch is the biggest rebranding exercise in hospitality history. Guided by extensive consumer research, IHG implemented the unprecedented $1-billion relaunch to give the world’s most recognised brand enhanced quality and consistency in areas that matter most to guests, as well as a more contemporary look. IHG has an additional 1,000 Holiday Inn hotels in the pipeline and all of these hotels will be welcoming guests with the updated brands standards. In Asia Pacific, there are 112 Holiday Inn and Holiday Inn Express properties under development.
InterContinental Hotels & Resorts is IHG’s luxury brand that connects well-travelled guests with what is special about the destination, offering local insights and facilitating authentic and enriching experiences. InterContinental Hotels & Resorts is the first premium hotel brand in the world to provide destination-specific concierge websites and videos and it is also the world’s first truly international brand. There are currently 158 InterContinental Hotels & Resorts hotels in the world and there are 67 more in the pipeline, including 32 properties under development in Asia Pacific.
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