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Experian launches ProtectMyID


Experian has announced the launch of a new service specifically aimed at protecting consumers against the growing threat of ID fraud: ProtectMyID

ProtectMyID offers a comprehensive online service to allow consumers to keep track of where their personal information is being used to secure credit. The launch of the service follows research by Experian that shows identity fraud is on the increase and is more widespread than ever. Experian revealed that the number of identity fraud victims who sought help from the company last year leapt by nearly 20% compared to the year before.

ProtectMyID provides credit report monitoring with text or email alerts if any credit is applied for in the userís name. Details of the activity and advice on what to do is then posted to the userís personal and secure online account. As part of the service users also have access to a dedicated Experian caseworker who can offer individual advice to help resolve the suspected ID theft or other fraudulent activity. Other benefits of the service include free fraud insurance to cover the cost of resolution up to £75,000 (provided by ARC, underwritten by AXA) and the option for CIFAS Protective Registration.

The Experian research revealed that in 2009, people were taking longer to discover that they have become a victim of fraud, indicating that fraudsters are getting better at covering their tracks; the average time taken is now 416 days, up 17 days compared to 2008. Year on year, reported fraud rose most sharply in early summer, rising by 57% in May and by 74% in June - the highest number ever reported to Experian in any single month. The average financial loss per victim was £1,100 in 2009 and the most extreme loss reported to Experian was for almost £59,000

Commenting on the launch of the new product Peter Turner, MD of Experian Interactive, said "Identity fraud is one of the fastest growing crimes in the UK and our research shows that organised criminal fraudsters are not solely focusing on the wealthy but are now turning their attention to the wider population.

ďThere are increasingly higher volumes of less easily detectable crimes being committed against the more vulnerable groups, including the retired and young, low-income families. ProtectMyID is a service aimed to provide that safety net of protection so customers can rest assured that we are keeping an eye on their personal details, even when they canít.Ē

Whilst credit card fraud is the most obvious aspect of identity fraud, it is important consumers consider the problems that may be in store in the future. Without resolving fraudulent activity quickly, victims of identity fraud could find themselves with problems such as difficulty obtaining a mortgage or a job - both of which potentially have implications on an individualís reputation and finances.

ProtectMyID is provided by Experian Ltd. Experian Ltd, Landmark House, Experian Way, NG2 Business Park, Nottingham, NG80 1ZZ, United Kingdom. Registered No. England 653331.

About Experian:
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft by providing identity protection, advice on ID fraud risks and identity fraud facts.

PR Contact:
Lucy Davies
Cardinal Place
6th Floor
80 Victoria Street
020 304 24870


 Identity Fraud
 Identity Protection
 Identity Fraud Risk
 Identity Fraud Facts
 ID Theft

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