Burton unveils the perfect black suit
Burton was set the challenge by the owner of the brand, Sir Philip Green to design the perfect single breasted black suit for the autumn/winter 2010 season. Each suit, as well as the accompanying formal white shirt, was given the brief to look great on any of their customers but without the bespoke Saville Row price tag.
With Burtonís renowned heritage for tailoring dating back to 1903, Sir Philip automatically thought the brand would be able to crack this suiting conundrum. Over the years Burton has achieved such accolades as producing uniforms for British troops in both World War I & II, creating the demob suit (leading to the company coining the phrase ďthe full MontyĒ) and suiting and booting the winning England World Cup team in 1966.
Additionally, Burton has dressed such diverse celebrities as Vinnie Jones, Sean Connery, Joe Cole, Bobby Moore and Steve Jones, all of whom know the power of a well cut suit.
Although a hard task to crack, the team have achieved what can only be described as producing a suit which looks great on any man.
The perfect black suits come in four styles, with two slim and two tailored fits creating a clean and masculine silhouette for autumn/winter 2010. This, coupled with the fabric choice of black mohair, as well as the varied lapel widths including a slim and wide peak and a notch lapel, ensure that every man can wear the look this season.
Burton was originally founded in 1903 under the name The Cross-Tailoring Company. It quickly became popular and expanded into hundreds of outlets and factories across the United Kingdom. Today, it is a staple on most high streets and a popular retailer for mens fashion including gifts for men, casual clothing and menís t-shirts, mens shirts and menís suits, menís shoes and jeans.
Customers can also shop online from the Burton.co.uk website which offers free returns in-store or by post and fast delivery to their home. The site features a useful size guide to ensure customers can get the correct fit for all items. They can also sign up for the Burton newsletter, which offers all the latest style updates, exclusive discounts and competitions.
Arcadia Group Ltd
70 Berners Street
0207 927 1823
Stockist number: 0845 121 4514
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