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Superbreak report surge in demand for rail theatre break packages


Superbreak, the theatre break specialist, has reported a sharp increase in the number of rail inclusive theatre breaks being booked, on the run up to the busiest theatre season of the year.

The Yorkshire based tour operator has secured a number of budget and top price theatre tickets for a host of musicals and performances in London’s West End as the autumn season approaches. What sets Superbreak apart from its competition is the ability for customers to tailor-make their breaks by adding a return rail journey from most UK mainline stations, including Edinburgh, Manchester and Leeds, into London. As with all theatre break packages, customers have a choice of over 250 hotels spanning the capital city, including many in and around Theatreland itself.

Popular theatre shows for autumn 2010 so far include ’Wicked’ and ’Dirty Dancing’, with ’The Lion King’ proving a hot favourite for families during the October half term break. The relationship with rail providers allows Superbreak the ability to offer one night theatre breaks to see ’Oliver!’, standard return rail travel with East Coast Rail and overnight accommodation at the 3-star Royal National Hotel from just £129pp.

Superbreak has a long standing reputation for selling rail inclusive breaks. Last year, over 200,000 passengers booked a London theatre break with the tour operator and chose to add a rail journey to their booking. The ability to custom-make a theatre break to include a hotel stay, theatre tickets and return rail travel, allows customers both the choice and flexibility no matter what the budget.

Will Dunnett, Director of Marketing at Superbreak, commented: “Rail inclusive breaks continue to be a mainstay of the Superbreak programme and are proving to be a big hit with customers heading to the capital on a theatre break. The ability to select your hotel, length of stay, theatre tickets and rail travel allows us to offer our customers the very best in value and choice.”

About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking cheap weekend breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Aberdeen to Abu Dhabi, from London to Lourdes and with great availability and rates for theatre breaks, events at the O2 Arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products including Manchester hotels.

For further information on Superbreak or on this PR, please contact:
Khalid Amin
Online Marketing Manager
Superbreak Mini-Holidays
Eboracum Way
YO31 7RE
(01904) 436043


 Theatre breaks
 rail inclusive breaks
 Manchester hotels

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