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Irvine Chamber of Commerce Launches Social Media Strategy to Reach Members


Members of the Irvine Chamber of Commerce will have the option to attend the hosted ‘Town Hall’ meetings in-person or live from the convenience of their computer. The Town Hall video and Q&A will be available afterwards by connecting online to the Irvine digital resource library.

Irvine, CA, Aug. 20, 2010 – The Irvine Chamber of Commerce (ICC) announced today that it is bringing the latest social media tools to its marketing efforts to communicate with its members. The ICC will implement its first online digital video strategy in hosting a live digital ‘Town Hall’ meeting this Tuesday, Aug. 24 at 3 p.m. to provide members and local businesses within Irvine and Orange County information about fellow members, address issues and strategies, offer networking opportunities and to learn how other companies are using the ICC as a resource.

“We’re excited about making social media applications a part of our marketing program,” said Christopher Lynch, vice president business and economic development, ICC. “With the increased work demands on our members, the time is right to take these town hall meetings from the traditional format to online.”

The highlights for the first social/digital town hall meeting include:

• Irvine Mayor Sukhee Kang and Tallia Hart, president/CEO for the Irvine Chamber of Commerce, will provide opening remarks regarding Irvine as a destination for digital media companies;
• Ru Weerasuriya, co-founder & VP creative development for ReadyAtDawn Studios, will be the featured speaker. He will share the perfect balance of building a company with the right resources, a large talent pool and an enticing environment;
• A live streaming broadcast will provide the audience a live question-and-answer session. To participate in the Irvine Chamber Town Hall go to and enter the meeting number 888 557 8511 with the access code 3239205.

The Irvine Chamber is promoting the event using social media tools such as Facebook, Twitter, text messaging, Digital Irvine blog posts, website posting, email and good old-fashioned ‘word of mouth.’

The town hall videos will be archived on the online digital resource library site which is scheduled to go live Thursday, Aug. 26. The purpose for the online digital resource library is to provide members and companies considering relocating to Irvine with information on the city, the resources it has to offer, the assistance the Irvine Chamber provides a company, and information from Irvine companies who have made the city their headquarters. Also, the town hall videos will be posted on YouTube.

The Irvine Chamber of Commerce partnered with Citizen7 Studios and Maples Communications to develop the program to bring business leaders and the Irvine community who are often too busy to spend an afternoon out of the office attending a town hall meeting. Using the power of social media provides the flexibility and convenience for viewers to watch live or at a later time that fits their schedule.

“It is our goal to be a vital resource to the members of the Irvine Chamber of Commerce,” said Lynch. “Social media is a cost-effective way for the ICC to provide our members and surrounding community with the information that will hopefully make a difference in their business and home lives.”

About the Irvine Chamber of Commerce
The Irvine Chamber of Commerce represents over 900 local companies and is a premier business member organization dedicated to serving as advocates for pertinent issues affecting the local business community, while serving as a vehicle to promote business and community development in Irvine. For more information about the Irvine Chamber of Commerce, please call (949) 660-9112, or visit

About itizen7 Studios
Based in Irvine, Calif., Citizen7 Studios is a full-service advertising agency specializing in strategic planning, branding, public relations, online product development, advertising and content development. They freelance the best and most relevant talent available within all areas of account management, creative, production, media planning/buying and strategic services and are backed by the financial resources of Entrepreneur Media.

About Maples Communications, Inc.
Based in Mission Viejo, Calif., Maples Communications, Inc. (MCI) is an award-winning social media, public relations and advertising firm with an experienced team of digital media evangelists, communications strategists as well as design and technology specialists to execute social media and traditional communications programs. Seven PRSA Silver Anvil recognitions and numerous other industry awards reflect MCI’s reputation as one of the nation’s most knowledgeable and effective communications firms. As Orange County’s leader in the digital media communications revolution, we are ready to help plan and execute programs to guide companies through today’s ever-changing social media landscape, while keeping the best of traditional communications’ tried and true methods to build a brand and reach a company’s core audience. More information can be found at


 social media
 Irvine Chamber
 Town Hall
 Orange County
 Irvine Mayor Sukhee Kang

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