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Embarcadero Webinar: Accelerating MDM Initiatives with Master Data Modeling


SAN FRANCISCO – July 26, 2010 — Join industry luminary and Embarcadero consultant David Loshin for a free webinar that will help you understand the concepts, domains and development of master data models. The live Accelerating MDM Initiatives with Master Data Modeling webinar will take place on Wednesday, July 28, 2010 at 11:00 a.m. PDT / 2:00 p.m. EDT.

Register now for the one-hour webinar by visiting:

More than ever, there is a great emphasis on companies staying agile, optimizing costs and positioning for market growth. Leading companies are turning to IT to actualize the benefits of Master Data Management (MDM) and meet these demanding business objectives. However, before companies can begin to use their data successfully, they must first understand it. Enter Master Data Modeling.

Join MDM expert Loshin of Knowledge Integrity for an insightful discussion on the importance of developing master data models and the challenges and success strategies when developing master data models for MDM.

During this webinar, you will learn:
• How to understand the type of master data concepts used across the enterprise
• How to differentiate between entity and the role that the entity plays in each context
• How to understand the relationships among the different entities within and across contexts
• How to solicit and articulate information requirements to guide data modeling and master system development

About the Presenter
Loshin is the president of Knowledge Integrity, Inc., a consulting and development company focusing on customized information management solutions, including information quality solutions consulting, information quality training and business rules solutions. He is the author of Master Data Management, Enterprise Knowledge Management – The Data Quality Approach and Business Intelligence – The Savvy Manager’s Guide. Loshin has an expert channel on BeyeNetwork where he blogs on information quality and is a frequent speaker on maximizing the value of information.

About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at


Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.


 data modeling
 master data management

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